Ayden Activation Group | CDC
15797
page-template-default,page,page-id-15797,page-child,parent-pageid-15415,qode-quick-links-1.0,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive,et-pb-theme-bridge,unknown,et_divi_builder
 

CDC

Market
Albany, GA | Alexandria, LA | Biloxi, MS | Beckley, Bluefield Oak Hill, WV | Bowling Green, KY
Charleston-Huntington, WV | Evansville, IN | Greenville/Greenwood, MS | Lafeyette, LA
Lake Charles, LA | Lexington, KY | Lima, OH | Louisville, KY | Monroe, LA | El Durad, AR
Paducah, KY / Cape Giradeou, MO | Parkersburg, WV | Terre Haute, IN | Kingsport, Johnson
City, Bristol, TN | Tulsa, OK | Wheeling, Steubenville, WV | Youngtown, OH | Zanesville, OH
Challenge
Ayden Activation ambassadors were deployed by The Center for Disease Control and
Prevention (CDC) to help educate the citizens in 25 markets in America’s heartland about the
dangers of smoking by displaying hard-hitting posters in high-traffic public places. Venues
included VFW halls, community centers, libraries, airports, post offices, bus and train stations
to name a few. Here’s the kicker — many of the cities are in the heart of tobacco country…
places like Paducah, KY; Oak Hill, WV; and Bristol, TN; where tobacco is king. Getting
permission to display anti-smoking posters took persuasive ambassadors who could win over
facility decision makers in a relatedly short time. This required great presentation,
communication and negotiating skills.