12/7/23
Proposal For PBR - Houston, TX
Posters, Wildposting, Sidewalk Decals, Digital Billboard Truck
Client Notes:
The last PBR presence in Houston dates back to 2016.
The Houston Rodeo stands out as the largest rodeo event in the United States, enjoying widespread support from the entire state of Texas.
Important update: On January 11th, the Houston Rodeo is set to unveil the concert lineup, followed by tickets going on sale.
The January 8th championship football game marks a strategic activation opportunity, especially if the Texas College team advances to the championship.
Why Ayden?
At Ayden Activation Group, we transcend the boundaries of being just an experiential or event staffing agency; we are your all-in-one solution for experiential, guerrilla, event staffing, sampling teams, and out-of-home (OOH) campaigns. Our multifaceted organization specializes in igniting brands and crafting unforgettable campaigns that make a lasting impact. With our diverse expertise and innovative approach, we stand out in the world of marketing and activations, providing a range of services to meet all your brand’s needs.
Through a strategic approach and precise execution, we captivate your target audience and keep them engaged. Activation Group is devoted to elevating your brand visibility and leaving a lasting impression on your target audience.
| MEDIA | COLOR | QUANTITY | TOTAL MEDIA RATES |
|---|---|---|---|
| Sidewalk Decals | Full Color | 40 | $5,090 |
| Sidewalk Decals | Full Color | 60 | $6,864 |
| Sidewalk Decals | Full Color | 80 | $9,040 |
| Sidewalk Decals | Full Color | 100 | $11,033 |
| MEDIA | QUANTITY | TOTAL MEDIA RATE | PRODUCTION |
|---|---|---|---|
| Venue & Street Posters | 250 | $1,477 | All-Inclusive |
| Venue & Street Posters | 500 | $2,796 | All-Inclusive |
| Venue & Street Posters | 1000 | $3,825 | All-Inclusive |
| MARKET | # OF LOCATIONS (4) POSTERS/LOCATIONS | NET MEDIA RATE | PRODUCTION RATE | # OF WEEKS | TOTAL MEDIA RATE |
|---|---|---|---|---|---|
| Houston | 25 | $4,200 | $1,200 | 2 | $5,400 |
| Houston | 25 | $8,400 | $1,200 | 4 | $9,600 |
| MARKET | MEDIA | # OF HOURS | # OF WEEKS | # OF TRUCKS | TOTAL NET MEDIA RATE |
|---|---|---|---|---|---|
| Houston | Digital Billboard Truck | 8 | 2 | 1 | $14,400 |
| Houston | Digital Billboard Truck | 8 | 4 | 1 | $28,800 |
Activation Notes
Sidewalk Decals: Measuring 24”x24” and featuring full-color (4 CP) printing, our sidewalk decals are strategically placed using a guerrilla-style approach, requiring no prior permission. Decals will be removed upon completion of the campaign. The rate includes production, placement, removal, the list of locations, and photos.
Street Posters: Sized at 11″x17″, posters are printed in full color on one side and are placed guerrilla-style on street poles, utility boxes, and outdoor poster boards. Rates cover production, distribution, a detailed list of locations, and photos.
Venue Posters: Sized at 11″x17″, posters are full-color single-sided printing and are positioned at eye level inside chosen venues. Costs are inclusive of production, distribution, list of location, and photo captures.
Wild Posting: Sized at 24″x36″, posters are printed in 4CP on one side. The pricing includes production, poster removal, location listing, photos, and poster refreshes to maintain their appearance for the campaign’s entirety.
Digital Truck: LED – 6ft x 12ft Sides + 10ft x 2ft Rear. Shifts are 8 hrs per day @ 6 days per week. Turnaround time is 2 weeks.
Media Impressions:
Venue Posters: 250 impressions per venue daily
Street Posters: 500 impressions per poster daily
Sidewalk Decals = 1,000 impressions per decal per day
Wild Posting: 18,000 impressions per location daily
Digital Billboard Truck = 40,000 per day
Additional Notes:
Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreement.