8/5/24
Proposal For PBR - Houston, TX
Posters, Wildposting, Digital Backpack Billboards & Portable Digital Billboards
Why Ayden?
At Ayden Activation Group, we redefine what it means to be merely an event staffing or experiential agency. We are your comprehensive solution for everything from experiential marketing and guerrilla tactics to event staffing, sampling teams, and out-of-home (OOH) campaigns. Our agency is designed to elevate brands and create memorable activations that leave a lasting mark. Leveraging our broad expertise and creative strategy, we distinguish ourselves in the activations and marketing spheres, offering a suite of services tailored to fulfill every need of your brand.
Our strategy is thoughtfully designed, and our execution is precise, ensuring we engage and retain the interest of your target audience. At Ayden Activation Group, we are dedicated to being your unwavering partner in elevating your brand’s visibility and creating a memorable impact.
| MARKET | # OF LOCATIONS (4) POSTERS/LOCATIONS | NET MEDIA RATE | PRODUCTION RATE | # OF WEEKS | TOTAL MEDIA RATE |
|---|---|---|---|---|---|
| Wild Posting | 25 | $4,200 | $1,200 | 2 | $5,400 |
| MEDIA | HOURS | # EVENTS | ACTIVATION DATE(S) | BOARDS/BAs | TOTAL MEDIA RATE |
|---|---|---|---|---|---|
| Digital Backpack Billboard/BAs | 5 | 3 | TBD | 4 | |
| Portable Digitall Billboard | 5 | 3 | TBD | 1 | $17,706 |
| MEDIA | Size | QUANTITY | PRODUCTION | TOTAL MEDIA RATE |
|---|---|---|---|---|
| Street Posters & Venue Posters | 11"x17" | 500 | All-Inclusive | $2,796 |
| TOTAL MEDIA RATE | $25,902 |
Digital Billboards - Event Schedule
Houston Astros Baseball Game
Date: August 31 (Sat) vs. Royals
Activation Time: 4:00 PM – 9:00 PM
Event: Hispanic Heritage Street Festival
Festival Time: 3:00 PM – 6:00 PM
Game Time: 6:10 PM CDT
Activities: Live music, food trucks, yard games, face painters, caricaturists, and more
Giveaway: 10,000 fans will receive a Sugar Skull Bobblehead, presented by Bank of America
Houston Texans vs. Jacksonville Jaguars
Date: September 29 (Sun)
Activation Time: 11:00 AM – 4:00 PM
Location: NRG Stadium, Houston, TX
Game Time: 1:00 PM ET
75th Annual H-E-B Thanksgiving Day Parade
Date: Thursday, November 28, 2024
Activation Time: 8:00 AM – 1:00 PM
Details: Parade takes place at 9:00 AM
Activation Notes
Digital Backpack Billboard/BAs & Portable Digital Billboards:
Our Digital Backpack Billboards, worn by our team of brand ambassadors & portable digital billboards, provide a standout, mobile advertising solution designed to boost visibility at significant events.
Clients are expected to provide branded attire and swag for distribution. Our brand ambassadors work in groups, occupying 2-3 strategic locations unless a specific setup is requested, with a Turnaround time 2 weeks.
Street Posters: Sized at 11″x17″, posters are printed in full color on one side and are placed guerrilla-style on street poles, utility boxes, and outdoor poster boards. Rates cover production, distribution, a detailed list of locations, and photos.
Venue Posters: Sized at 11″x17″, posters are full-color single-sided printing and are positioned at eye level inside chosen venues. Costs are inclusive of production, distribution, list of location, and photo captures.
Wild Posting: Sized at 24″x36″, posters are printed in 4CP on one side. The pricing includes production, poster removal, location listing, photos, and poster refreshes to maintain their appearance for the campaign’s entirety.
Media Impressions:
Digital Backpack Billboards/BAs: 10,000 impressions per day
Venue Posters: 250 impressions per venue daily
Street Posters: 500 impressions per poster daily
Wild Posting: 12,000 impressions per location daily
Additional Notes:
Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreement.