Ayden Activation Group | roar
17328
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roar

BRAND

ROAR Organic
PROGRAM TYPE

Retail Sampling
MARKET

Houston, San Antonio, Austin, Dallas/Ft Worth
CHALLENGE
ROAR is launching at 7 retail stores (showcasing 6 skus – Pineapple Mint, Blueberry Acai, Mango Clementine, Cucumber Watermelon, Strawberry Coconut, & Georgia Peach).

ROAR is seeking an experiential agency that can provide professional and experienced/knowledgeable brand ambassadors for a high-traffic product sampling event.

ROAR is needing brand ambassadors to push the product to sample and increase sales.
SOLUTION
Ayden provided client professional, sampling experience brand ambassadors

Custom reporting portal that provided client with activation data in real-time
TIMING

One-day retail sampling event at 7 location in Texas
RESULTS
Retail Sampling Data

610 + interactions 804 + samples 210 + units sold