09/17/24
Proposal For Wisper ISP
Why Ayden?
At Ayden Activation Group, we redefine what it means to be merely an event staffing or experiential agency. We are your comprehensive solution for everything from experiential marketing and guerrilla tactics to event staffing, sampling teams, and out-of-home (OOH) campaigns. Our agency is designed to elevate brands and create memorable activations that leave a lasting mark. Leveraging our broad expertise and creative strategy, we distinguish ourselves in the activations and marketing spheres, offering a suite of services tailored to fulfill every need of your brand.
Our strategy is thoughtfully designed, and our execution is precise, ensuring we engage and retain the interest of your target audience. At Ayden Activation Group, we are dedicated to being your unwavering partner in elevating your brand’s visibility and creating a memorable impact.
Client Notes
| MEDIA | HOURS | # DAYS | # TRUCKS | TOTAL NET RATE |
|---|---|---|---|---|
| Digital Billboard Truck | 8 | 30 | 1 | $27,500 |
| MEDIA | HOURS | # EVENTS | ACTIVATION DATE(S) | BOARDS/BAs | TOTAL MEDIA RATE |
|---|---|---|---|---|---|
| Digital Backpack Billboard/BAs | 5 | 3 | TBD | 4 | |
| Portable Digitall Billboard | 5 | 3 | TBD | 1 | $17,706 |
| MARKET | # OF LOCATIONS (4) POSTERS/LOCATIONS | NET MEDIA RATE | PRODUCTION RATE | # OF WEEKS | TOTAL MEDIA RATE |
|---|---|---|---|---|---|
| Wild Posting | 25 | $4,200 | $1,200 | 2 | $5,400 |
| MEDIA | COLOR | QUANTITY | TOTAL MEDIA RATES |
|---|---|---|---|
| Sidewalk Decals | Full Color | 40 | $5,090 |
| Sidewalk Decals | Full Color | 60 | $6,864 |
| Sidewalk Decals | Full Color | 80 | $9,040 |
| Sidewalk Decals | Full Color | 100 | $11,033 |
| 1 MARKET | QUANTITY | NET MEDIA RATE |
|---|---|---|
| Yard Signs | 25 | $668 |
| Yard Signs | 50 | $1,053 |
| Yard Signs | 100 | $1,483 |
| Yard Signs | 200 | $2,620 |
| Yard Signs | 400 | $4,156 |
| 1 MARKET | 2,500 | 5,000 | 7,500 | 10,000 | 15,000 | 20,000 |
|---|---|---|---|---|---|---|
| Door Hangers | $1,650 | $3,240 | $4,824 | 6,276 | $8,865 | $11,753 |
| MEDIA | QUANTITY | TOTAL MEDIA RATE | PRODUCTION |
|---|---|---|---|
| Street Posters & Venue Posters | 250 | $1,772 | All-Inclusive |
| Street Posters & Venue Posters | 500 | $3,355 | All-Inclusive |
| Street Posters & Venue Posters | 1000 | $4,590 | All-Inclusive |
Activation Notes
Media Formats
Digital Billboard Truck: LED screens measuring 6ft x 12ft on the sides and 10ft x 2ft on the rear. Typically deployed for 8 hours a day, 6 days per week, with a 2-week turnaround.
Door-To-Door Postcard Surge: Target households with a Door-to-Door Postcard Surge. Deliver 6″x9″ full-color postcards, printed on 16pt gloss, to all residences in your chosen area. Perfect for saturating specific zones with your message.
Wild Posting: Posters sized at 24″x36″, printed in 4CP on one side. Pricing includes production, installation, removal, location listing, photos, and poster refreshes to maintain their appearance throughout the campaign.
Digital Backpack Billboards & Portable Digital Billboards: Mobile advertising worn by Brand Ambassadors, targeting high-traffic events/areas. Requires a 2-week turnaround and includes branded attire and swag distribution, if requested.
Sidewalk Decals: 24″x24″ full-color vinyl decals placed without prior permission and removed after the campaign. Pricing includes production, installation, removal, location listing, photos, and refreshes to maintain their appearance throughout the campaign. Turnaround time is 3 weeks.
Road Signs: 18″x24″ full-color signs with steel stands, placed at high-traffic intersections and neighborhoods. Pricing includes production, placement, location listing, and photos. Turnaround time is 3 weeks.
Door Hangers: 4″x11″ double-sided full-color prints, distributed to targeted residences and zip codes. Pricing includes production, placement, location listing, photos, and a 3-week turnaround time.
Street & Venue Posters: 11″x17″ posters printed in full color, placed at strategic outdoor locations and within venues at eye level. Pricing includes production, placement, location listing, and photos. Turnaround time is 3 weeks.
Media Impressions
Digital Billboard Truck: 40,000 impressions per day
Wild Posting: 12,000 impressions per location per day
Digital Backpack Billboards & Portable Digital Billboards: 10,000 impressions per day
Sidewalk Decals: 1,000 impressions per decal per day
Road Signs: 2,000 impressions per day
Door Hangers: 3 impressions per door hanger
Street Posters: 500 impressions per poster per day
Venue Posters: 250 impressions per venue per day
Additional Notes:
Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreement.