Brand: Physicians Immediate Care
Markets: Niles, IL; Hanover Park, IL; Ft. Wayne, IN; South Bend, IN; Glendale Heights, IL; Mishawaka, IN; Oswego, IL
Campaign Length: 9 Months
Staff: 7 Team Leads, 14 Brand Ambassadors
Challenge: Physicians Immediate Care needed to educate the public about their newly launched locations and services in Illinois and Indiana. Ayden Activation Group was tasked with implementing an effective on-the-ground marketing strategy to reach a diverse customer base near each clinic’s vicinity. The Grand Openings of these locations presented a unique opportunity to creatively and meaningfully introduce the brand to the community.
Solution: Ayden Activation Groupexecuted a marketing plan that involved deploying field teams to distribute promotional materials, fliers, and brochures to nearby businesses. For each Physicians Immediate Care location, Ayden hired and trained three brand ambassadors who served as representatives of the client. They engaged with the public, conveying the mission and benefits of Physicians Immediate Care’s affordable and convenient healthcare services. The field teams targeted various local businesses such as restaurants, gyms, hotels, and retail stores, utilizing carefully crafted talking points to effectively interact with customers, employees, and management.
Media Used:
Promotional materials, fliers, and brochures
Complimentary medical packs
Branded hand wipes
Eyeglass cleaners
Results: The Grand Openings were a resounding success, receiving positive feedback and attracting hundreds of new customers. Over a span of three days, each team distributed thousands of brochures and postcards, along with the complimentary medical packs, branded hand wipes, and eyeglass cleaners. The brand ambassadors reached over 150 different businesses within a 3-4 mile radius of each clinic, with a focus on employers who might not offer health insurance to their employees, presenting them with an opportunity to benefit from Physicians Immediate Care’s services.
The public responded with overwhelming appreciation for Physicians Immediate Care’s dedication to the community and the complimentary branded products. Ayden provided the client with a comprehensive recap of the activation, including consumer feedback, photos, and a list of locations covered. Physicians Immediate Care expressed great satisfaction with the response received in these new markets. The successful campaign solidified Physicians Immediate Care’s presence and reputation in the targeted areas, establishing them as a trusted healthcare provider in the communities they serve.
