- Retail Sampling
- Trade show Sampling at Richard’s Emporium 40th Annual Food Expo.
(Base culture is launching at 15 well-known retail stores (showcasing 3 skus – Sandwich Bread, Cocoa Raspberry Brownie, Cashew Butter Blondie).
- Base Culture is seeking an experiential agency that can provide professional, experienced/knowledgeable brand ambassadors for a high-traffic product sampling event.
- Ayden Activation Group was in charge of contacting each retail store to schedule demos.
- Provide client professional brand ambassadors with high-traffic trade show sampling experience that can handle a crowd of over 5,000 event goers.
- Ayden provided client professional, sampling experience brand ambassadors.
- Custom reporting portal that provided client with activation data in real-time.
- Retail samplings took place over a 3 week period.
Retail Sampling Data
- 450 + interactions 690 + samples 250 + units sold
One-Day Trade show Sampling Data
- 1,300 + interactions 1,780 + samples