Completion Report
12/05/2023
PBR Street Team - Los Angeles
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Summary
Ayden Activation Group executed a successful campaign outside the LA City Council meeting at City Hall. With 5 brand ambassadors and 2 on-call backups, the team strategically engaged the public, distributing materials and creatively positioning themselves with signs. Notably, their smart move to capture attention in front of news cameras enhanced the campaign’s overall impact.
Media
Street Team: Handouts and Posters