Boosting Career Expo Attendance through Strategic Sidewalk Decal Campaign
Objective: AdventHealth, a prominent healthcare provider in Tampa, aimed to increase awareness and attendance for their upcoming Career Expo held at Amalie Arena on October 26th and 27th. To achieve this, they sought to deploy an impactful sidewalk decal campaign featuring bilingual messages (English and Spanish) to reach a diverse audience in the Tampa community. Additionally, they wanted to create a lasting impression by alternating between two different creative versions for each placement.
Activation 1: AdventHealth Career Expo at Amalie Arena Date: 10/26 & 10/27 Sidewalk Decals Quantity: 100 (36” x 36”) Creative: Two versions in Spanish and English
Activation 1 Details: For the Career Expo at Amalie Arena, AdventHealth required the installation of 100 sidewalk decals, each featuring two different creatives in both Spanish and English versions. To ensure maximum impact and variety, AdventHealth requested that the versions be alternated during placement.
Amalie Arena 10/19 Event – 30 Decals: The installation process commenced on the evening of 10/18, allowing ample time to finish before the morning of the event on 10/19.
Amalie Arena 10/25 – 10 Decals: For this activation, 10 decals were utilized to refresh the existing ones posted earlier.
Tampa Bay Convention Center 10/23 & 10/24 Event – 30 Decals: In preparation for the event starting at 10 am on 10/23, 30 decals were installed on 10/22 at the Tampa Bay Convention Center.
Raymond James Stadium 10/23 & 10/24 Events – 30 Decals: To coincide with the football game’s opening on 10/23, the 30 decals were installed on the morning of 10/23 at Raymond James Stadium.
Activation 2: AdventHealth Career Expo at Various Locations Date: 5/4 & 5/5 Sidewalk Decals Quantity: 100 (36” x 36”)
Activation 2 Details: For the second activation, AdventHealth targeted a Tampa Bay Bucks game and downtown events held at various arenas. This campaign aimed to announce their upcoming career fair at Raymond James Stadium.
Ayden Activation Group produced 100 decals, and they were strategically installed in highly visible locations across the community, presenting both Spanish and English versions to cater to the diverse audience.
Results: The personalized sidewalk decal campaigns led by AdventHealth garnered positive outcomes:
Increased Awareness: The strategically placed sidewalk decals effectively raised awareness about AdventHealth’s career expos, capturing the attention of the target audience.
Enhanced Engagement: By alternating the creative versions during placement, AdventHealth successfully engaged passersby, generating interest and curiosity.
Multilingual Approach: Offering decals in both Spanish and English catered to the diverse local population, fostering inclusivity and resonating with a broader audience.
Successful Event Promotion: The sidewalk decal campaigns significantly contributed to the success of the Career Expos at Amalie Arena and other targeted locations.
Conclusion:
The sidewalk decal campaign executed by Ayden Activation Group proved highly successful in bolstering awareness and attendance for AdventHealth’s Career Expo at Raymond James Stadium. Through skillful use of bilingual messages and strategic placements, the campaign effectively engaged a diverse audience, enabling AdventHealth to achieve its objective of reaching potential job seekers and establishing a formidable brand presence within the Tampa community. This triumphant initiative underscored the potency of sidewalk decals as a compelling marketing tool for events and community outreach endeavors.
