Client: North American Entertainment Group 
Agency: Ayden Activation Group 
Market: St. Louis, Mo
Focus: Targeted African American community corridors 

Overview 

Ayden Activation Group executed a targeted street-level flyer distribution campaign to help promote the Orlando London tour stop in St. Louis. The campaign focused on culturally aligned, high-traffic community businesses serving predominantly African American neighborhoods across the St. Louis Metro area. 

Primary focus areas included high-density residential neighborhoods, nightlife corridors, and trusted local gathering spaces that aligned with the event’s core audience. 

Activation Strategy 

The campaign was built around concentrated visibility within businesses that generate strong daily foot traffic, high dwell time, and organic word-of-mouth engagement. 

Flyers were distributed across 100 verified business locations, including beauty salons, barbershops, boutique stores, grocery stores, coffee shops, community centers, beauty supply stores, dispensaries, gas stations, bars, and nightclubs. 

Barbershops and beauty salons were prioritized for their extended dwell time and strong community influence, while bars and nightclubs helped reinforce visibility with evening and entertainment-focused audiences. 

Activation Window 

February 13–19 

Deliverables 

Ayden Activation Group provided street-level flyer distribution across 100 verified business locations throughout targeted St. Louis community corridors. 

Flyers were placed in visible, approved in-store areas such as checkout counters, community boards, and designated promotional spaces. 

Execution Highlights 

The field team used structured routing by neighborhood clusters to create density, repetition, and stronger market presence. Each location was documented with photo verification, business name, and address confirmation as part of the completion report. 

Campaign Impact 

This activation helped build awareness for the Orlando London tour stop through community-centered marketing, culturally aligned placement, and repeated exposure in trusted neighborhood businesses. 

By combining daytime community locations with nightlife-driven venues, the campaign created visibility where the target audience lives, shops, socializes, and gathers.