MARTIN LAWRENCE — CHARLOTTE RETAIL, STREET & EVENT ACTIVATION PLAN
Charlotte, North Carolina
The Charlotte activation will combine 70 targeted retail and community poster placements, 30 strategic street-posting zones, and focused event-based street team flyering ahead of Martin Lawrence at Ovens Auditorium.
The plan prioritizes neighborhood businesses and entertainment environments where the creative can remain visible through the weekend and into show week, supported by select high-traffic corridors and live-event audience intercepts.
Retail placements will be permission-based where required. Street placements will be limited to authorized surfaces and locations where posting is permitted.
RETAIL & COMMUNITY POSTER PLACEMENT
Historic West End / Beatties Ford
Hair GALLERIA
2115 Beatties Ford Rd, Charlotte, NC 28216Buy Wise Beauty Supply
2121 Beatties Ford Rd, Charlotte, NC 28216Archive CLT
2023 Beatties Ford Rd #500, Charlotte, NC 28216LaundroLab Laundromat
2342 Beatties Ford Rd, Charlotte, NC 28216Original Chicken & Ribs
1100 Beatties Ford Rd, Charlotte, NC 28216Mama Gee’s
509 Beatties Ford Rd, Charlotte, NC 28216West End Fresh Seafood Market
2206 Beatties Ford Rd, Charlotte, NC 28216Bite Your Tongue Authentic New Orleans Cuisine
1121 Beatties Ford Rd, Charlotte, NC 28216Anderton Barber & Stylists
2119 Beatties Ford Rd B, Charlotte, NC 28216The Queen’s Beauty Supply and Fragrances
5009 Beatties Ford Rd Ste 110, Charlotte, NC 28216TNT Hair Solutions
2342 Beatties Ford Rd, Charlotte, NC 28216Awa African Hair Braiding
2204 Beatties Ford Rd, Charlotte, NC 28216La Salle Beautyette
2216 LaSalle St, Charlotte, NC 28216Hair Salon Styles Unique
1510 Beatties Ford Rd, Charlotte, NC 28216Niki’s Food Shop
2200 Beatties Ford Rd, Charlotte, NC 28216Rudean’s Restaurant
2228 Beatties Ford Rd, Charlotte, NC 28216Tropical Goodies Restaurant
2020 Beatties Ford Rd Suite A, Charlotte, NC 28216Tops China Restaurant
2127 Beatties Ford Rd Suite A, Charlotte, NC 28216
Uptown / Entertainment District
Mert’s Heart & Soul
214 N College St, Charlotte, NC 28202Kitchen + Kocktails by Kevin Kelley
210 E Trade St, Charlotte, NC 28202Alexander Michael’s
401 W 9th St, Charlotte, NC 28202The Cellar at Duckworth’s
330 N Tryon St, Charlotte, NC 28202Emerson Joseph
221 S Tryon St #200, Charlotte, NC 28202City Barbers
100 N Tryon St, Charlotte, NC 28202The Men’s Room Barbershop at Brevard Court
136 Brevard Ct, Charlotte, NC 28202No Grease! Exclusive Male Grooming
333 E Trade St, Charlotte, NC 28202Scissors & Scotch
601 S Tryon St, Charlotte, NC 28202Don’s Restaurant and Lounge
321 N Caldwell St, Charlotte, NC 28202Sports One Bar & Lounge
521 N College St, Charlotte, NC 28202Tattoos & Booz Lounge
505 E 6th St, Charlotte, NC 28202Ten58 Sports Bar & Lounge
430 W 4th St, Charlotte, NC 28202Prohibition
200 N Tryon St, Charlotte, NC 28202
Plaza Midwood / NoDa
Lunchbox Records
825 Central Ave, Charlotte, NC 28204Midwood Smokehouse
1401 Central Ave, Charlotte, NC 28205Moo & Brew
1300 Central Ave, Charlotte, NC 28205Supperland
1212 The Plaza, Charlotte, NC 28205Calle Sol Latin Café & Cevicheria
1205 Thomas Ave, Charlotte, NC 28205Que Onda – Plaza Midwood
1518 Central Ave, Charlotte, NC 28205Morningside Barber & Style Shop
2311 Central Ave, Charlotte, NC 28205Charlotte Barber & Beard
1200 The Plaza Ste B, Charlotte, NC 28205Cabo Fish Taco
3201 N Davidson St, Charlotte, NC 28205Haberdish
3106 N Davidson St, Charlotte, NC 28205JackBeagle’s NoDa
3213 N Davidson St, Charlotte, NC 28205Oh My Soul
3046 N Davidson St, Charlotte, NC 28205Smelly Cat Coffeehouse & Roastery
514 E 36th St, Charlotte, NC 28205Summit Coffee NoDa
416 E 36th St, Charlotte, NC 28205The Evening Muse
3227 N Davidson St, Charlotte, NC 28205
University City / UNC Charlotte
Essence Beauty Supply
10227 University City Blvd A, Charlotte, NC 28213Fabulous Beauty Supply
9319 N Tryon St, Charlotte, NC 28262Ma’Luz Mexican Grill
7003 University City Blvd, Charlotte, NC 28262Passage To India Indian Cuisine
9510 University City Blvd #101, Charlotte, NC 28213Sunshine Laundromat
5655 N Tryon St, Charlotte, NC 28213Que Onda Tacos + Tequila University City
9601 N Tryon St K, Charlotte, NC 28262Halal Cart University
9430 University City Blvd, Charlotte, NC 28213Nazo’s Wrapway
10221 University City Blvd, Charlotte, NC 28213Big Dave’s Cheesesteaks
8552 University City Blvd, Charlotte, NC 28213Different By Design Hair Salon
440 E McCullough Dr Suite 215, Charlotte, NC 28262Premier Grooming Lounge
8925 J M Keynes Dr Suite 2, Charlotte, NC 28262Sol’ Delish
8927 J M Keynes Dr, Charlotte, NC 28262The Wine Vault
9009 J M Keynes Dr Suite 1, Charlotte, NC 28262
East Charlotte / Independence Corridor
LaundroLab Laundromat – Milton Road
3118 Milton Rd E, Charlotte, NC 28215LaundroLab Laundromat – Albemarle Road
5618 Albemarle Rd #700, Charlotte, NC 28212Laundry Unlimited
4420 Monroe Rd B, Charlotte, NC 282052B CLEAN LAUNDROMAT
7008-05 E W.T. Harris Blvd, Charlotte, NC 28215Queen Sheba
4808 Central Ave, Charlotte, NC 28205Red Sea Restaurant & Bar
4301 Monroe Rd, Charlotte, NC 28205Abugida Ethiopian Cafe & Restaurant
3007 Central Ave, Charlotte, NC 28205The Cooking Pot – African Kitchen
5622 E Independence Blvd #129, Charlotte, NC 28212South 21 Drive-In
3101 E Independence Blvd, Charlotte, NC 28205Cuzcatlan Restaurant
4800 Central Ave, Charlotte, NC 28205
STREET POSTER PLACEMENT — 30 PRIORITY ZONES
Historic West End
Beatties Ford Rd & W Trade St / Five Points
Beatties Ford Rd & Oaklawn Ave
Beatties Ford Rd & LaSalle St
Beatties Ford Rd & Russell Ave
Beatties Ford Rd at I-85
Rozzelles Ferry Rd & Brookshire Blvd
Uptown / Entertainment District
E Trade St & N College St
E Trade St & N Tryon St
N Tryon St & E 5th St
N Tryon St & E 6th St
W 4th St & S Mint St
S Mint St & W Morehead St
E Trade St & S Brevard St / Spectrum Center
S Mint St & W Morehead St / Bank of America Stadium
Music Factory / North Charlotte
NC Music Factory Blvd & Hamilton St
Hamilton St / Comedy Zone approach
N Graham St & W Sugar Creek Rd
Plaza Midwood / NoDa
Central Ave & Pecan Ave
Central Ave & The Plaza
Central Ave & Thomas Ave
Central Ave & Eastway Dr
N Davidson St & E 36th St
N Davidson St & E 35th St
Camp Rd & Statesville Ave
University City
N Tryon St & J.W. Clay Blvd
N Tryon St & E McCullough Dr
N Tryon St & University City Blvd
East Charlotte / Ovens Corridor
E Independence Blvd & Briar Creek Rd
2700–2900 E Independence Blvd — Bojangles Coliseum / Ovens Auditorium corridor
Albemarle Rd & E W.T. Harris Blvd
EVENT-BASED STREET TEAM FLYERING
Each flyering activation is capped at four hours and centered on the strongest audience traffic period.
For comedy events, the strategy emphasizes post-show exits in addition to arrivals. For R&B and Homecoming events, the emphasis shifts toward arrivals and peak pedestrian traffic.
GEORGE LOPEZ — OVENS AUDITORIUM
Friday, October 2
Address: 2900 E Independence Blvd, Charlotte, NC 28205
Show: 7:30 PM
Flyering Window: 6:30 PM–10:30 PM
George Lopez is performing at Ovens Auditorium on Friday, October 2. Martin Lawrence plays the same venue Thursday, October 8, creating the strongest direct comedy-audience crossover of the weekend.
Activation Focus:
6:30–7:30 PM — Arrivals and pedestrian approaches
Post-show — Primary emphasis on departing comedy audience
ARNEZ J — THE COMEDY ZONE
Saturday, October 3
Address: 900 NC Music Factory Blvd B3, Charlotte, NC 28206
Shows: 6:00 PM & 8:45 PM
Flyering Window: 5:30 PM–9:30 PM
The four-hour window captures first-show arrivals, first-show exits and second-show arrivals, creating multiple waves of active comedy consumers.
49 YARD LINE — CHARLOTTE HOMECOMING DAY PARTY
Friday, October 2
Address: 200 Pavilion Blvd, Charlotte, NC 28262
Event: 3:00 PM–9:00 PM
Flyering Window: 4:00 PM–8:00 PM
The event is promoted toward alumni, professionals, Divine Nine members and regional visitors, with R&B, hip-hop, Go-Go, reggae and throwbacks. The organizer specifically describes it as 21+ with a “30+ vibe.”
Activation Focus: Arrivals and peak attendance rather than late exit traffic.
RHYTHM & ROMANCE: QUIET STORM CLASSICS — MIDDLE C JAZZ
Friday, October 2
Address: 300 S Brevard St, Charlotte, NC 28202
Shows: 6:00 PM & 8:30 PM
Flyering Window: 5:30 PM–9:30 PM
The program centers on R&B associated with artists including Maxwell, Jeffrey Osborne, Eric Benét, Peabo Bryson and Johnny Gill. The two-show schedule creates traffic from first-show arrivals and exits into second-show arrivals.
I LOVE R&B PARTY — HEADLINERS CHARLOTTE
Saturday, October 3
Address: 225 E 6th St, Charlotte, NC 28202
Doors: 8:00 PM
Event: 9:00 PM
Flyering Window: 7:30 PM–11:30 PM
The 21+ event is centered around 1990s, early-2000s and current R&B, providing another concentrated adult entertainment audience.
Activation Focus: Arrivals from 7:30–10:00 PM, followed by surrounding Uptown nightlife traffic.
ACTIVATION APPROACH
The campaign is designed around retail longevity first, targeted street visibility second, and live-event audience interception third.
70 retail/community placements establish neighborhood visibility throughout the weekend and into show week.
30 street-posting zones provide added visibility along major entertainment and neighborhood corridors without over-relying on exterior posting.
The five event-based flyering opportunities put the promotion directly in front of audiences already participating in comedy, R&B, Homecoming and live entertainment.
Primary Coverage
Historic West End / Beatties Ford
Uptown Charlotte
Music Factory / North Charlotte
Plaza Midwood
NoDa
University City / UNC Charlotte
East Charlotte / Independence Corridor
Priority Retail Environments
Barbershops • Beauty Supply Stores • Hair Salons • Laundromats • Soul Food & Neighborhood Restaurants • Record Stores • Cafés • Taverns • Lounges • Neighborhood Markets • Entertainment-Area Businesses
Field Documentation
The field team will capture placement photos and location information throughout execution. Retail placement will be permission-based where required, with substitutions made within the same target corridor when necessary.
