AYDEN ACTIVATION GROUP 

FIELD STAFFING & ACTIVATION RATE CARD 

Street Teams • Brand Ambassadors • Digital Backpack Billboards • Event Staff • Field Management 

Where Brands Meet People. In the Wild. 

Ayden provides trained field personnel and mobile activation teams for community outreach, retail support, launches, events and high-traffic promotional campaigns. 

 FIELD STAFFING 

Street Team / Promotional Staff 

Promotional personnel deployed across targeted communities, retail corridors, events, entertainment districts and high-traffic areas. 

Staff receive campaign-specific instructions covering routing, placement requirements, client messaging, field procedures, check-ins and reporting expectations. 

$42–$60 per hour per staff member 

Brand Ambassadors 

Experienced Brand Ambassadors representing the client, engaging consumers and supporting community outreach, launches, events and promotional activations. 

Brand Ambassadors receive campaign-specific training and pre-activation briefing covering brand messaging, talking points, engagement expectations, routing, appearance requirements, field procedures and reporting requirements. 

$48–$72 per hour per Brand Ambassador 

 Event Staff 

Event personnel supporting guest engagement, information distribution, registration, line management, event logistics and general on-site support. 

Staff receive a pre-event briefing covering event procedures, client expectations, assignments, guest interaction and reporting requirements. 

$42–$54 per hour per staff member 

Event Lead / Team Lead 

Experienced on-site personnel responsible for team coordination, staff check-ins, field communication, execution oversight and issue resolution. 

Team Leads receive enhanced campaign training covering staffing assignments, client requirements, escalation procedures and reporting expectations. 

$60–$72 per hour 

 Field Supervisor / Market Manager 

Market-level oversight for larger or more complex campaigns involving multiple teams, locations or activation days. 

Responsibilities may include team management, routing oversight, field troubleshooting, client communication, quality control and campaign reporting. 

$72–$90 per hour 

 

STREET TEAM ACTIVATION PACKAGES 

2 Brand Ambassadors 

1 Date — $1,075 

2 Dates — $2,100 

3 Dates — $3,060 

4 Dates — $3,960 

3 Brand Ambassadors 

1 Date — $1,410 

2 Dates — $2,730 

3 Dates — $3,960 

4 Dates — $5,100 

6 Brand Ambassadors 

1 Date — $2,690 

2 Dates — $5,200 

3 Dates — $7,590 

4 Dates — $9,800 

Includes staffing, campaign-specific training and briefing, scheduling, targeted routing, field communication, campaign coordination, field management and completion reporting. 

Brand Ambassadors can distribute flyers, handouts, approved branded giveaways, promotional materials and other lightweight campaign collateral as part of the activation. 

Client-supplied promotional materials unless otherwise quoted. 

DIGITAL BACKPACK BILLBOARD STREET TEAM 

Mobile Digital Backpack Billboards worn by trained Brand Ambassadors combine high-impact digital visibility with street-level engagement in targeted communities, retail corridors, events and high-traffic areas. 

2 DBB Brand Ambassadors 

1 Date — $2,295 

2 Dates — $4,350 

3 Dates — $6,300 

4 Dates — $8,100 

4 DBB Brand Ambassadors 

1 Date — $4,595 

2 Dates — $8,725 

3 Dates — $12,600 

4 Dates — $16,300 

6 DBB Brand Ambassadors 

1 Date — $6,895 

2 Dates — $13,100 

3 Dates — $18,950 

4 Dates — $24,500 

DBB package rates are based on 5-hour activations. 

Includes Digital Backpack Billboard equipment, trained Brand Ambassador staffing, equipment orientation, campaign-specific training, digital content setup, brand messaging and talking points, targeted routing, field communication, campaign coordination, field management and completion reporting. 

Teams can also distribute flyers, handouts, approved branded giveaways, promotional materials and other lightweight campaign collateral while deployed when requested. 

Client-supplied screen-ready creative. 

ACTIVATION TRAINING & PREPARATION 

Ayden provides campaign-specific preparation appropriate to each assignment. 

Training may cover: 

  • Brand and campaign overview
  • Key messaging and talking points
  • Consumer engagement expectations
  • Distribution procedures
  • Routing and target areas
  • Appearance requirements
  • Equipment orientation for DBB teams
  • Safety and field procedures
  • Check-in requirements
  • Photo documentation
  • Escalation procedures
  • Client-specific instructions

This preparation ensures field personnel understand the campaign objectives and execution requirements before deployment. 

FIELD EXECUTION & REPORTING 

Ayden provides active field management throughout the campaign. 

Reporting may include: 

  • GPS-monitored field activity when included in the campaign scope
  • Hourly check-ins
  • Photo verification
  • Completion tracking
  • Verified locations
  • Route and assignment documentation
  • Inaccessible locations or access issues
  • Unsafe areas or field conditions
  • Weather-related execution issues
  • Competitor door hangers, signage and other visible competitor activity
  • Construction or neighborhood observations
  • Feedback from field personnel
  • Final campaign recap with supporting documentation

BRANDED APPAREL 

Client-provided branded shirts or apparel can be incorporated into the activation when required. 

Ayden can coordinate sourcing and production of branded apparel upon request at an additional cost. 

Apparel quantities and requirements are confirmed based on team size, activation duration and campaign requirements. 

STAFFING & ACTIVATION NOTES 

A 4-hour minimum applies to staffed activations. 

Street Team package pricing reflects the staffing level and package duration shown above. 

DBB package rates are based on 5-hour activations. A 4-hour minimum applies to DBB deployments. 

Activations exceeding the standard package duration can be quoted based on campaign requirements. 

Specialized staffing, additional field supervision, travel-intensive assignments and multi-market programs can be custom quoted. 

Final pricing is based on market, geography, staffing requirements, timing, travel, access and campaign scope. 

CAMPAIGN COORDINATION 

Once the campaign scope, markets, quantities, dates and creative requirements are confirmed, Ayden coordinates the field program from preparation through completion. 

Campaign preparation may include: 

  • Market and route development
  • Staff recruiting and confirmations
  • Campaign-specific training and briefing
  • Brand messaging and talking points
  • Routing and assignment instructions
  • Production coordination
  • Field communication and check-in procedures
  • Backup staffing when required
  • GPS and photo-verification procedures
  • Client reporting requirements
  • Campaign closeout and recap

Campaign timing is determined by market count, quantity, staffing requirements, production needs and requested activation dates. 

Rush or accelerated timelines can be evaluated based on market and staffing availability. 

AYDEN ACTIVATION GROUP 

Where Brands Meet People. In the Wild.