AYDEN ACTIVATION GROUP 

STREET-LEVEL MEDIA & OOH RATE CARD 

Community Distribution • Yard Signs • Street & Retail Posting • Sidewalk Media • Wild Posting • Venue Media 

Where Brands Meet People. In the Wild. 

Ayden provides targeted street-level media and community distribution designed to extend brand visibility into residential, retail, business and high-traffic environments. 

COMMUNITY FLYER, HANDOUT & BROCHURE DISTRIBUTION 

Targeted distribution of flyers, handouts and brochures through local businesses, community locations, retail corridors, events and other audience-relevant locations. 

2,500 Pieces 

$1,165 

Approximately 62 locations 

5,000 Pieces 

$1,640 

Approximately 125 locations 

7,500 Pieces 

$2,225 

Approximately 186 locations 

10,000 Pieces 

$2,905 

Approximately 225 locations 

Includes production, location development, distribution, field management and completion reporting. 

Estimated location totals vary based on market density, participation, audience targeting and routing. 

 YARD SIGNS 

18×24 double-sided coroplast signs with H-stakes. 

25 Signs — $955 

50 Signs — $1,555 

100 Signs — $2,295 

250 Signs — $4,995 

Includes production, delivery, professional installation, removal and retrieval. 

Final placement is subject to property permission, local requirements and location availability.  

STREET & RETAIL POSTING 

11×17 full-color posters placed at approved street-level, retail and community locations, including restaurants, grocery stores, convenience stores, salons, laundromats, entertainment venues and other high-traffic businesses. 

50 Posters — $900 

100 Posters — $1,500 

250 Posters — $2,395 

500 Posters — $3,795 

1,000 Posters — $5,995 

2,000 Posters — $9,995 

Includes full-color production, targeted location development, field placement, campaign management and completion reporting. 

Larger programs and specialty placements may be custom quoted by market. 

SIDEWALK DECALS 

24×24 full-color outdoor-rated sidewalk graphics installed across targeted pedestrian corridors, retail areas, community districts and other high-traffic locations. 

20 Decals — $3,150 

40 Decals — $5,090 

60 Decals — $6,864 

80 Decals — $9,040 

100 Decals — $11,033 

Includes standard production, placement planning, installation, campaign management and completion reporting. 

Final placement is subject to location availability, surface conditions, property access and applicable permitting requirements. 

3D SIDEWALK DECALS 

Full-color 3D sidewalk graphics designed for high-impact pedestrian environments. 

20 Decals — $7,044 

40 Decals — $10,469 

60 Decals — $13,283 

80 Decals — $16,357 

100 Decals — $19,429 

Includes specialty production, placement planning, installation, campaign management and completion reporting. 

Final pricing may vary based on creative complexity, surface conditions, location access and market requirements. 

WATER STENCILS 

Temporary, high-visibility stencil advertising designed for sidewalk and pavement applications. 

20 Stencils — $9,728 

40 Stencils — $11,939 

60 Stencils — $15,797 

80 Stencils — $18,853 

100 Stencils — $21,948 

Includes stencil preparation, field application, placement planning, campaign management and completion reporting. 

Final pricing may vary based on surface conditions, water access, location requirements and permitting. 

WILD POSTING 

High-impact 24×36 poster displays installed in targeted clusters across entertainment districts, retail corridors, pedestrian areas and other high-visibility locations. 

Market-Specific Pricing 

Wild Posting is quoted individually based on market, available inventory, location density, permissions, production requirements and campaign duration. 

Pricing is tailored to the market rather than applying a single national rate across rural, secondary and major markets. 

BAR & VENUE MEDIA 

Targeted media placements across bars, restaurants and other high-traffic establishments. 

10 Venues — $8,451 

20 Venues — $10,565 

Available placements may include table tents, coasters, standees, venue flyers and other approved venue-based formats. 

Specific media formats and production are scoped by market and campaign objective. 

ESTIMATED MEDIA EXPOSURE 

The following figures are planning benchmarks, not guaranteed impressions. Actual exposure varies by market, location, traffic volume, placement, visibility, dwell time, daypart, weather and campaign conditions. 

Digital Backpack Billboard — 13,400 per DBB per day 

Street & Retail Posters — 500 per poster per day 

Sidewalk Decals — 1,000 per decal per day 

3D Sidewalk Decals — 1,000 per decal per day 

Water Stencils — 1,000 per stencil per day 

Wild Posting — 25,000 per location per day 

Venue / Local Business Posters — 250 per venue per day 

Venue flyers and brochures are measured primarily by pieces distributed and verified locations rather than a fixed impression guarantee. 

Yard-sign exposure is market- and location-dependent and is not assigned a fixed impression estimate. 

FIELD DOCUMENTATION 

Media and distribution campaigns can include comprehensive field documentation. 

Reporting may include 

  • GPS-monitored field activity when included in the campaign scope
  • Photo verification
  • Verified locations
  • Placement documentation
  • Completion tracking
  • Inaccessible locations or access issues
  • Unsafe areas or field conditions
  • Weather-related execution issues
  • Competitor door hangers, signage and other visible competitor activity
  • Construction or neighborhood observations
  • Field-team feedback
  • Final campaign recap with supporting documentation

MARKET FLEXIBILITY 

Ayden develops the media approach based on the individual market rather than applying the same mix everywhere. 

Rural and Expansion Markets 

Yard Signs • Community Distribution • Street & Retail Posting • Local Business Partnerships 

Secondary Markets 

Yard Signs • Community Distribution • Street & Retail Posting • Venue Media • Selective Field Staffing 

Larger Markets 

Street & Retail Posting • Sidewalk Media • Wild Posting • Venue Media • Digital Backpack Billboard Teams • Street Teams 

Final recommendations are based on market density, audience behavior, available inventory, geography and campaign objectives. 

MEDIA & CAMPAIGN NOTES 

Final pricing is based on market, geography, quantity, timing, travel, access, production requirements and campaign scope. 

Rural, remote, low-density and travel-intensive assignments may be custom quoted. 

Specialty production, permitting, unusual surfaces, location access and market-specific requirements may affect final pricing. 

AYDEN ACTIVATION GROUP 

Where Brands Meet People. In the Wild.