base culture

BRAND 

Base Culture
PROGRAM TYPE 

• Retail Sampling
• Trade show Sampling at Richard’s Emporium 40th Annual Food Expo.

MARKET 

Florida
CHALLENGE 

(Base culture is launching at 15 well-known retail stores (showcasing 3 skus – Sandwich Bread, Cocoa Raspberry Brownie, Cashew Butter Blondie).

• Base Culture is seeking an experiential agency that can provide professional, experienced/knowledgeable brand ambassadors for a high-traffic product sampling event. 
• Ayden Activation Group was in charge of contacting each retail store to schedule demos.
• Provide client professional brand ambassadors with high-traffic trade show sampling experience that can handle a crowd of over 5,000 event goers.
  SOLUTION
• Ayden provided client professional, sampling experience brand ambassadors.
• Custom reporting portal that provided client with activation data in real-time.

TIMING

• Retail samplings took place over a 3 week period.

RESULTS

Retail Sampling Data

• 450 + interactions 690 + samples 250 + units sold

One-Day Trade show Sampling Data

• 1,300 + interactions 1,780 + samples