Ayden Activation Group | base culture
17307
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base culture

BRAND 

Base Culture
PROGRAM TYPE 

  • Retail Sampling
  • Trade show Sampling at Richard’s Emporium 40th Annual Food Expo.

MARKET 

Florida
CHALLENGE 

(Base culture is launching at 15 well-known retail stores (showcasing 3 skus – Sandwich Bread, Cocoa Raspberry Brownie, Cashew Butter Blondie).

  • Base Culture is seeking an experiential agency that can provide professional, experienced/knowledgeable brand ambassadors for a high-traffic product sampling event. 
  • Ayden Activation Group was in charge of contacting each retail store to schedule demos.
  • Provide client professional brand ambassadors with high-traffic trade show sampling experience that can handle a crowd of over 5,000 event goers.
    SOLUTION
  • Ayden provided client professional, sampling experience brand ambassadors.
  • Custom reporting portal that provided client with activation data in real-time.

TIMING

  • Retail samplings took place over a 3 week period.

RESULTS

Retail Sampling Data

  • 450 + interactions 690 + samples 250 + units sold

One-Day Trade show Sampling Data

  • 1,300 + interactions 1,780 + samples