KOIA – Product Sampling in Ohio

Brand: KOIA

Program Type: Product Sampling

Market: Ohio

Activation Brief: KOIA, a health beverage brand, aimed to introduce its product line to consumers in Ohio through product sampling at two Churchill Market retail stores. The objective was to create brand awareness, drive product trial, and boost sales in a small market. KOIA sought the expertise of Ayden Activation Group to design and execute a successful product sampling activation that would effectively engage with the target audience and showcase the brand’s unique product offerings.

Execution: Ayden Activation Group meticulously planned and executed the product sampling activation in tier 4 markets within Ohio. Our team of highly professional and experienced brand ambassadors was selected to interact with consumers, providing in-depth product knowledge and delivering engaging demonstrations. We coordinated with each retail store to schedule product demos and ensured the availability of demo kits. Throughout the one-month campaign, our brand ambassadors actively engaged with shoppers, encouraging them to sample different SKUs, answer questions, and create a positive brand experience.

Results: The product sampling campaign delivered impressive results for KOIA in the Ohio market.

  • Over 200 interactions with consumers, providing meaningful engagements.

  • More than 204 product samples distributed, offering customers the chance to try the brand’s diverse SKUs.

  • Achieved 50+ units sold during the activation period, indicating strong product interest and potential future sales growth.

Conclusion: Ayden Activation Group’s product sampling activation successfully met KOIA’s objectives by effectively introducing the brand’s products to the Ohio market. Our experienced brand ambassadors played a crucial role in driving product trials and generating positive consumer sentiments. The custom reporting portal provided real-time insights, allowing KOIA to monitor the activation’s performance closely. This case study exemplifies the impact of product sampling and showcases Ayden Activation Group’s expertise in delivering result-oriented solutions for our clients. With a strategic approach and a dedicated team, we continue to elevate brands and create impactful brand experiences in the ever-changing consumer landscape.