Ayden Activation Group | koia
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koia

BRAND

KOIA
PROGRAM TYPE

Retail Sampling
MARKET

Ohio
CHALLENGE
KOIA is launching at 2 Churchill Market retail stores (showcasing 5 skus – Coconut Almond, Vanilla Bean, Cacao Bean, Cold Brew Coffee, Cinnamon, & Horchata). 

KOAIA is seeking an experiential agency that can provide professional and experienced/knowledgeable brand ambassadors for a product sampling event in a small market.

Ayden Activation Group was in charge of contacting each retail store to schedule demo and coordinating demo kits. 
SOLUTION

Ayden provided client professional, sampling experience brand ambassadors in tier 4 markets.

Custom reporting portal that provided client with activation data in real-time. 
TIMING

1 month KOIA retail sampling activation

RESULTS

Retail Sampling Data:

200 + interactions 204 + samples 50 + units sold