KOIA is launching at 2 Churchill Market retail stores (showcasing 5 skus – Coconut Almond, Vanilla Bean, Cacao Bean, Cold Brew Coffee, Cinnamon, & Horchata).
KOAIA is seeking an experiential agency that can provide professional and experienced/knowledgeable brand ambassadors for a product sampling event in a small market.
Ayden Activation Group was in charge of contacting each retail store to schedule demo and coordinating demo kits.
Ayden provided client professional, sampling experience brand ambassadors in tier 4 markets.
Custom reporting portal that provided client with activation data in real-time.
1 month KOIA retail sampling activation
Retail Sampling Data:
200 + interactions 204 + samples 50 + units sold