Ayden Activation Group | Physicians Immediate Care
15809
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Physicians Immediate Care

BRAND

Physicians Immediate Care

MARKETS

Niles, IL, Hanover Park IL, Ft. Wayne, IN, South Bend, IN, Glendale Heights, IL, Mishawaka, IN,
Oswego, IL

CAMPAIGN LENGTH
9 Months

STAFF
7 Team Leads 14 Brand Ambassadors

CHALLENGE
Educate the public on the locations and services provided by Physicians Immediate Care in within a
limited budget. Ayden worked with Physicians Immediate Care to assist in the marketing and launch of
several PIC locations throughout Illinois and Indiana. With ample competition from healthcare
providers, Ayden put together a complete package of on-the-ground marketing strategies to reach a
wide cross section of customers within close proximity to each location. The Grand Opening of several
of the PIC locations presented a unique opportunity to inform people of the arrival of the client in a
creative and meaningful way.

SOLUTION
Promote the Physicians Immediate Care brand using field teams delivering promotional material,
fliers, and brochures to nearby businesses. Ayden hired and trained 3 brand ambassadors per PIC
location. PIC brand ambassadors hit the streets to deliver the message and mission of PIC and serve
as representatives for the client and inform the public of their affordable and convenient health care
services. In each market field teams targeted various local businesses including restaurants, gyms,
hotels and retail stores with carefully crafted talking points to engage customers, employees and
management.

RESULTS
Successful Grand Openings with positive feedback and hundreds of new customers. Over the course
of 3 days, each team delivered thousands of brochures and postcards in addition to complimentary
medical packs, branded hand wipes and eyeglass cleaners. In each market ambassadors reached
over 150 different businesses within a 3-4 mile radius of each clinic with special consideration given to
employers that may not provide health insurance to employees so they may be able take advantage of
PIC’s services. Feedback from the public was overwhelmingly positive with an appreciation for
Physician Immediate Care dedication to helping the community and giving away their complimentary
branded products. The client was presented with a complete recap of the activation with consumer
comments, photos, and location lists. Physician Immediate Care was thrilled with the response they
received in these new market.