MARTIN LAWRENCE — ST. LOUIS
Street-Level Promotional Media Options
Stifel Theatre | Saturday, September 26, 2026
Prepared for Icon Live
Targeted St. Louis market support designed to build awareness and visibility throughout the final month leading into the show.
STREET TEAM
Brand Ambassadors deployed across targeted nightlife, entertainment, dining, special events, and high-traffic areas to distribute promotional materials and engage potential ticket buyers.
4-Hour Activation Per Date
| Activation Dates | 2 Brand Ambassadors | 3 Brand Ambassadors |
|---|---|---|
| 1 Date | $795 | $1,025 |
| 2 Dates | $1,550 | $2,000 |
| 3 Dates | $2,250 | $2,925 |
| 4 Dates | $2,900 | $3,800 |
Rates include staffing, scheduling, targeted routing, campaign coordination, field management, and completion reporting.
Client-supplied promotional materials unless otherwise quoted.
DIGITAL BACKPACK BILLBOARD STREET TEAM
Mobile Digital Backpack Billboards worn by Brand Ambassadors combine high-impact digital visibility with street-level engagement in targeted entertainment districts, nightlife areas, high-traffic events, and other audience-relevant locations.
5-Hour Activation Per Date
| Activation Dates | 2 DBB Brand Ambassadors | 4 DBB Brand Ambassadors |
| 1 Date | $2,500 | $5,000 |
| 2 Dates | $4,900 | $9,800 |
| 3 Dates | $7,200 | $14,400 |
| 4 Dates | $9,400 | $18,800 |
Rates include Digital Backpack Billboards, Brand Ambassador staffing, targeted routing, digital content setup, campaign coordination, field management, and completion reporting.
Client-supplied, screen-ready creative.
VENUE FLYER DISTRIBUTION
4×6 full-color flyers distributed across targeted restaurants, bars, entertainment venues, retail businesses, nightlife locations, and other audience-relevant establishments.
| Flyer Quantity | Estimated Locations | Total Net Media Rate |
| 2,500 | 62 | $1,295 |
| 5,000 | 125 | $1,795 |
| 7,500 | 186 | $2,395 |
| 10,000 | 225 | $2,995 |
Rates include full-color production, targeted location development, field distribution, campaign management, and completion reporting.
Estimated location totals may vary based on market density, venue participation, audience targeting, and campaign routing.
STREET & RETAIL POSTERS
11×17 full-color posters placed across targeted street-level and approved retail locations, including restaurants, cafés, nightlife venues, entertainment businesses, and other high-traffic community locations.
| Poster Quantity | Total Net Media Rate |
| 50 | $795 |
| 100 | $1,395 |
| 250 | $2,495 |
| 500 | $4,250 |
| 1,000 | $6,995 |
Rates include full-color production, targeted location development, field placement, campaign management, and completion reporting.
Larger formats and specialty production are quoted separately.
SIDEWALK DECALS
Full-color outdoor-rated sidewalk graphics installed across targeted pedestrian corridors, entertainment districts, nightlife areas, event zones, and other approved high-traffic locations.
| Decal Quantity | Total Net Media Rate |
| 40 | $5,090 |
| 60 | $6,864 |
| 80 | $9,040 |
| 100 | $11,033 |
Rates include standard full-color production, targeted placement planning, installation, campaign management, and completion reporting.
Final placement is subject to location availability, surface conditions, property access, and permitting requirements.
WILD POSTING
High-impact 24×36 poster displays installed in clusters across targeted entertainment districts, nightlife corridors, pedestrian areas, and other high-visibility street-level locations.
Campaign Duration: 4 Weeks
| Locations | Posters Per Location | Media Rate | Production | Total Net Media Rate |
| 20 | 4 Minimum | $4,200 | $900 | $5,100 |
A minimum of four posters is installed at each location to create a larger, more visible street-level display.
Rates include campaign planning, targeted posting-location development, standard production, installation, campaign management, and completion reporting.
Final pricing may vary based on available wall inventory, property access, installation requirements, permitting, paid wall inventory, maintenance or reposting requirements, and removal requirements.
WHAT’S INCLUDED
Unless otherwise noted, rates include:
- Campaign planning and coordination
- Targeted market, venue, and location development
- Field execution and campaign management
- Standard production where specified
- Final completion reporting
Completion Report Includes
- Campaign photos
- Verified location list
- Activation dates
- Field execution summary
- Relevant campaign notes
MARKET COVERAGE
Rates are based on the St. Louis market.
Coverage may extend into nearby suburbs, communities, entertainment districts, and close-proximity areas when they can be efficiently incorporated into the same campaign deployment.
Final pricing may be adjusted for material changes in scope, rush production, specialty materials, property or venue fees, permitting, extended maintenance, replenishment, or removal requirements.
