Oakland Athletics Community Activation Proposal

Why Ayden?

At Ayden Activation Group, we go beyond event staffing and experiential activations — we create memorable, high-impact brand experiences.

From guerrilla marketing and OOH campaigns to sampling teams and brand ambassadors, we deliver street-level solutions that engage, convert, and amplify visibility.

With creative strategy and flawless execution, we turn streets, stadiums, and campuses into powerful marketing channels.

👉 We don’t just activate brands — we amplify them.

Oakland Athletics Community Activation Proposal

Extending A’s Energy Across Oakland & The Bay Area

The Oakland Athletics are a historic pillar of the East Bay sports culture.

Ayden Activation Group delivers street-level media and community activation programs designed to:

Drive ticket sales
Promote theme nights & giveaways
Support sponsorship initiatives
Increase rivalry-series momentum
Strengthen Bay Area fan engagement

We activate fans beyond the Coliseum — across neighborhoods, commuter corridors, nightlife districts, campuses, cafés, and retail hubs throughout Oakland and surrounding markets.

COMMUNITY MEDIA SOLUTIONS – OAKLAND ATHLETICS

Targeted high-density activation zones include:

Downtown Oakland
Uptown Oakland
Jack London Square
Lake Merritt
Fruitvale District
Temescal
Rockridge
Grand Lake
West Oakland BART corridor
Oakland Coliseum BART corridor
UC Berkeley & Telegraph Avenue
Emeryville retail district
Alameda waterfront
San Leandro retail corridors

1. Schedule & Promotional Distribution

Community Media Drop Program

Distribution of:

Season schedules
Game-day inserts
Theme night promotions
Sponsor collateral

Placed in:

Coffee shops
Grocery stores
Sports bars
Retail counters
Campus locations
Community businesses
BART-adjacent retail corridors

Oakland Market Rates
Production not included.

Quantity	Locations	Total Media Rate
2,500	62	$1,127
5,000	125	$1,943
7,500	186	$2,864
10,000	225	$3,718

2. Street & Retail Posters

11×17 and 18×24 formats deployed across Oakland and the East Bay.

Street Posters – Guerrilla-style placements in high-density pedestrian corridors such as Downtown Oakland, Telegraph Avenue, and Lake Merritt pathways for strong visual frequency.

Retail Posters – Installed inside approved storefront locations including cafés, bodegas, campus retailers, and neighborhood shops for consistent daily exposure.

Quantity	Total Media Rate
50	$746
100	$1,240
250	$1,678
500	$3,140
1,000	$3,899

Estimated Impressions:
• Retail venues: 250 per venue per day
• Street posters: 500 per poster per day

Production included.

3. Wild Posting – Oakland

36×24 high-density urban poster clusters positioned throughout Downtown Oakland, Uptown, Telegraph Avenue, and Coliseum corridors.

• 4 posters per location
• Maintained throughout activation
• Poster refresh included
• Photo documentation provided

25 Locations

Duration	Total Media Rate
2 Weeks	$9,085
4 Weeks	$16,558

Estimated Impressions:
25,000 per location per day
20 locations = approximately 500,000 impressions per day

Production included.

4. Sidewalk Decals

Strategically placed near:

Oakland Coliseum walkways
BART station entrances (Coliseum, 12th Street, 19th Street)
Lake Merritt corridors
High foot-traffic intersections
Jack London Square
Game-day parking zones

Quantity	Total Media Rate
20	$3,520
40	$5,090
60	$6,864
80	$9,040
100	$11,033

Estimated Impressions:
1,000 per decal per day

Production included.

5. Bar Media Campaign

Sports bar activation across Oakland, Berkeley, Alameda, and surrounding East Bay neighborhoods.

Included formats:

4×6 Flyers
11×17 Posters
4×4 Branded Coasters

Quantity	Locations	Total Media Rate
25,000	10	$8,451
50,000	20	$10,565

Estimated Impressions:
• Coasters: 5 per coaster
• Posters in venues: 250 per venue per day

Production included.

6. Coffee Sleeve Campaign

Morning commuter impressions across Oakland & Berkeley cafés.

Quantity	Cafés	Total Media Rate
13,000	10	$7,791
26,000	20	$10,640
52,000	40	$13,557
78,000	60	$18,265

Estimated Impressions:
5 impressions per coffee sleeve

Production included.

7. Video Projection

Large-scale building projection for high-impact moments.

Nights	Locations	Total
1	1	$6,813
2	1	$8,602
3	1	$10,403

Ideal for Opening Day, rivalry weekends, and playoff pushes.

8. Video Backpack Billboards (49”)

Portable 49” video displays worn by trained brand ambassadors and deployed in:

Downtown Oakland
Uptown nightlife corridors
BART transit zones
Campus areas
Game-day corridors

Estimated Impressions:
• 1,500 per billboard ambassador per day

Custom pricing based on units and deployment days.

9. Video Billboard Truck

Mobile LED billboard operating across high-traffic corridors and event zones.

Estimated Impressions:
40,000 per day

Custom pricing based on duration and routing plan.

10. Game Day Event Staff & Street Teams

Professional brand ambassadors for:

Giveaway distribution
Sponsor activations
Fan engagement

Estimated Engagement:
1,500 per brand ambassador per day

Custom pricing based on staffing levels and duration.

Activation Notes

All activations are professionally managed from production through deployment to ensure brand standards are upheld at every touchpoint.
Placement locations are coordinated to maximize visibility within high-traffic Oakland corridors, retail zones, nightlife districts, BART stations, and game-day pathways.
Street Posters are installed in a guerrilla-style format, creating strong visual saturation across dense pedestrian corridors.
Retail Posters are placed inside approved storefronts, positioned for optimal sightlines and consistent daily impressions.
Wild Posting installations are monitored throughout the duration of the campaign, with maintenance and poster refresh included.
Sidewalk decals and ground media are installed using surface-appropriate materials and inspected for durability.
Video Backpack Billboards and Mobile Billboard deployments are route-planned to align with peak pedestrian and vehicular traffic periods.
Brand Ambassadors are trained, managed, and uniformed to represent the Athletics brand professionally.