PBR Fort Worth – BA Team Quote
Why Ayden?
At Ayden Activation Group, we go beyond event staffing and experiential activations — we create memorable, high-impact brand experiences.
From guerrilla marketing and OOH campaigns to sampling teams and brand ambassadors, we deliver street-level solutions that engage, convert, and amplify visibility.
With creative strategy and flawless execution, we turn streets, stadiums, and campuses into powerful marketing channels.
👉 We don’t just activate brands — we amplify them.
Quote – Event Brand Ambassador Support
Agency: Ayden Activation Group
Client: Professional Bull Riders (PBR)
Market: Fort Worth, TX
Scope of Work
Ayden Activation Group will provide two (2) trained Brand Ambassadors per event to:
Distribute promotional handouts
Deliver approved talking points
Engage directly with event attendees
Represent PBR in branded attire
Drive awareness and on-site visibility
Staff will operate within high-traffic areas of each event footprint.
Quote Summary
| Event | Qty | Units | Hours | Net |
|---|---|---|---|---|
| March 14 – Cowtown Goes Green | 2 | BAs | 8 hrs | $768 |
| March 15 – Luck O’ The Stockyards | 2 | BAs | 6 hrs | $576 |
| April 18 – SYNDICATE SMOKEDOWN | 2 | BAs | 8 hrs | $768 |
| April 24 – Lone Star Smokeout | 2 | BAs | 8 hrs | $768 |
| April 25 – Lone Star Smokeout | 2 | BAs | 8 hrs | $768 |
| April 26 – Lone Star Smokeout | 2 | BAs | 8 hrs | $768 |
Total Net: $4,416
Activation Notes
Client will provide branded shirts.
Client will provide handouts and approved talking points.
Hours confirmed per event as listed above.
Includes photo documentation and short-form video capture.
Post-event reporting delivered within 3–5 business days
Rates quoted NET.
Sidewalk Decals (Slip-Resistant Outdoor Vinyl Graphics)
24” x 24” full-color slip-resistant sidewalk decals installed in high-traffic pedestrian corridors surrounding key Fort Worth and Arlington events. Decals are strategically placed near event entrances, pedestrian approach routes, parking walkways, and surrounding entertainment districts to capture attendees before they enter event areas.
This high-impact street media creates strong visual presence and generates thousands of impressions per day from concentrated event crowds.
Recommended Activations Supporting PBR World Finals Promotion
• Cowtown Goes Green — March 14, Fort Worth Stockyards
• Luck O’ The Stockyards — March 15, Fort Worth Stockyards
• Syndicate Smokedown — April 18, Fort Worth
• Lone Star Smokeout — April 24–26, Arlington, TX | AT&T Stadium
These large-scale Texas events attract strong Western, rodeo, and country-music audiences, making them ideal environments to build awareness and excitement leading into the PBR World Finals.
Estimated Impressions:
Approximately 1,000 impressions per decal per day
Sidewalk Decal Rates (Production Included)
| Quantity | Total Media Rate |
|---|---|
| 20 | $3,520 |
| 40 | $5,090 |
| 60 | $6,864 |
| 80 | $9,040 |
| 100 | $11,033 |
Sidewalk decals provide a high-visibility street-level media format that intercepts fans during peak pedestrian flow and reinforces messaging throughout the event footprint.
