10/28/24
Proposal For PBR - New York City
Wildposting & Sidewalk Decals
Why Ayden?
At Ayden Activation Group, we redefine what it means to be merely an event staffing or experiential agency. We are your comprehensive solution for everything from experiential marketing and guerrilla tactics to event staffing, sampling teams, and out-of-home (OOH) campaigns. Our agency is designed to elevate brands and create memorable activations that leave a lasting mark. Leveraging our broad expertise and creative strategy, we distinguish ourselves in the activations and marketing spheres, offering a suite of services tailored to fulfill every need of your brand.
Our strategy is thoughtfully designed, and our execution is precise, ensuring we engage and retain the interest of your target audience. At Ayden Activation Group, we are dedicated to being your unwavering partner in elevating your brand’s visibility and creating a memorable impact.
| MEDIA | # LOCATIONS | # OF WEEKS | TOTAL MEDIA RATE |
|---|---|---|---|
| Wild Posting | 20 | 2 | $10,780 |
| MEDIA | COLOR | QUANTITY | TOTAL MEDIA RATES |
|---|---|---|---|
| Sidewalk Decals | Full Color | 80 | $9,040 |
| TOTAL MEDIA NET: | $19,820 |
Activation Notes
Wild Posting: Sized at 36″x24″, posters are printed in 4CP on one side. The pricing includes production, poster removal, location listing, photos, and poster refreshes to maintain their appearance for the campaign’s entirety.
Sidewalk Decals: Measuring 24”x24” and featuring full-color (4 CP) printing, our sidewalk decals are strategically placed using a guerrilla-style approach, requiring no prior permission. Decals will be removed upon completion of the campaign. The rate includes production, placement, removal, the list of locations, and photos.
Media Impressions:
Sidewalk Decals: 1000 impressions per day
Wild Posting: 12,000 impressions per location daily
Additional Notes:
Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreement. idew