10/06/23
Proposal For PBR - MSG
Posters, Flyers, STREET TEAM, Wild posting, Sidewalk Decals, Projection, digital truck
Client Notes:
I am working on our upcoming event in NYC at MSG jan 5-7…. Been working on a few ideas when it comes to sidewalk clings, postering in unique NYC style.. is that something you guys have the ability to do?
Why Ayden?
At Ayden Activation Group, we transcend the boundaries of being just an experiential or event staffing agency; we are your all-in-one solution for experiential, guerrilla, event staffing, sampling teams, and out-of-home (OOH) campaigns. Our multifaceted organization specializes in igniting brands and crafting unforgettable campaigns that make a lasting impact. With our diverse expertise and innovative approach, we stand out in the world of marketing and activations, providing a range of services to meet all your brand’s needs.
Through a strategic approach and precise execution, we captivate your target audience and keep them engaged. Ayden Activation Group is your dedicated partner in making your brand shine brighter than ever, leaving an indelible impression on your customers.
| MEDIA | HOURS | # DAYS | # TRUCKS | TOTAL NET RATE |
|---|---|---|---|---|
| Billboard Truck | 8 | 30 | 1 | $27,600 |
| BRAND AMBASSADORS | 1 DAY RATE | 5 DAY RATE | 7 DAY RATE | 14 DAY RATE | 28 DAY RATES |
|---|---|---|---|---|---|
| 2 | $580 | $1,934 | $2,697 | $5,114 | $9,855 |
| 3 | $635 | $2,901 | $4,032 | $7,670 | $14,780 |
| 4 | $847 | $3,893 | $5,038 | $10,747 | $19,264 |
| MEDIA | QUANTITY | # OF DAYS | TOTAL NET RATE |
|---|---|---|---|
| Digital Projection | 1 | 1 | $5,924 |
| Digital Projection | 1 | 2 | $7,480 |
| Digital Projection | 1 | 3 | $9,046 |
| Digital Projection | 1 | 4 | $10,445 |
| MEDIA | COLOR | QUANTITY | TOTAL MEDIA RATES |
|---|---|---|---|
| Sidewalk Decals | Full Color | 60 | $6,864 |
| Sidewalk Decals | Full Color | 80 | $9,040 |
| Sidewalk Decals | Full Color | 100 | $11,033 |
| MEDIA | QUANTITY | RATE CARD (4-6 POSTERS/LOCATIONS | # OF WEEKS | TOTAL MEDIA RATE |
|---|---|---|---|---|
| Wild Posting | 30 | $13,780 | 2 | $13,780 |
| Wild Posting | 30 | 25,440 | 4 | $13,780 |
| Media Format | Quantity | # Locations | Media Rate |
|---|---|---|---|
| Flyers In-Stores | 5000 | 125 | $2,104 |
| Flyers In-Stores | 7500 | 186 | $2,669 |
| Flyers In-Stores | 10,000 | 250 | $3,324 |
| MEDIA | QUANTITY | TOTAL MEDIA RATE | PRODUCTION |
|---|---|---|---|
| Venue & Street Posters | 250 | $1,477 | All-Inclusive |
| Venue & Street Posters | 500 | $2,796 | All-Inclusive |
| Venue & Street Posters | 1000 | $3,825 | All-Inclusive |
Activation Notes
Sidewalk Decals: Measuring 24”x 24” and boasting full-color (4 CP) printing, someone strategically positioned our sidewalk decals using a guerrilla-style approach, requiring no prior permission. Decals will be removed after a 2-week period. The rate includes production, placement, removal, the location list, and photos.
Street Team Ambassadors shifts are 5 hours. The client is responsible for providing branded attire and collateral for the team. Shifts are scheduled between the hours of 8 am and 9 pm. Street Team will work in a team at 2-3 locations unless otherwise specified. The turnaround time is 2 weeks.
Street Posters: Sized at 11″x17″, posters are printed in full color on one side and are placed in a guerrilla-style manner on street poles, utility boxes, and outdoor poster boards. Rates cover production, distribution, a detailed location list, and photos.
In-Store Posters: Sized at 11″x17″, posters are full-color single-sided printing, posters are positioned at eye-level inside chosen venues. Costs are inclusive of production, distribution, location list, and photo captures.
Flyers In-Store: Sized at 4″x 6″ flyers are full color on both sides and are strategically placed within businesses, typically near the checkout or entrance areas. The cost accounts for production, distribution, location details, and photo captures.
Wild Posting: Sized at 24″x 36″ posters are printed in 4CP on one side. The pricing includes production, poster removal, location listing, photos, and poster refreshes to maintain their appearance for the campaign’s entirety.
Projections: Operate for 5 hours post-sunset in a guerrilla-style approach. Client need to provide their creative video. We support a wide range of formats, though audio is not part of the package. Projections are displayed on flat surfaces (usually the sides of buildings) in high-traffic locations and set up to project giant “billboards of light,” creating thousands of impressions throughout the evening.
Media Impressions:
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In-Store Posters: 250 impressions per venue daily
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Street Team Ambassadors = 1000 per BA per day
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Sidewalk Decals = 1,000 per decal and day
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Street Posters: 500 impressions per poster daily
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Wild Posting: 14,000 impressions per location daily
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Flyers In-Store: 2 impressions per individual brochure
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Projection – 25,000 per night
Additional Notes: Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreemen