World Cup Match-Day Street-Level Media Quote
Why Ayden Activation Group
Ayden Activation Group creates high-impact street-level media and brand activation programs that put brands directly in the path of their audience.
From guerrilla marketing and OOH support to mobile media, street teams, sampling, and Brand Ambassador activations, we deliver market-level execution that builds visibility, drives engagement, and creates real-world brand presence.
For campaigns built around major events, stadiums, fan corridors, nightlife districts, and high-traffic public spaces, Ayden turns the street into a powerful media channel.
We don’t just activate brands. We make them impossible to miss.
World Cup Match-Day Street-Level Media Quote
Prepared by: Ayden Activation Group
Prepared for: Jessica
Agency: Breaking Ads
Client: Sports Betting Client
Markets: Dallas / Arlington, Boston / Foxborough, NY / NJ
Quote Overview
Ayden Activation Group has prepared a focused street-level media quote for Breaking Ads in support of a sports betting client looking to create high-impact visibility around key World Cup match markets.
The program is designed to reach fans in the places they naturally move, gather, and engage before and after match activity, including stadium-adjacent corridors, sports bars, nightlife districts, hotel zones, transit areas, rideshare points, and fan-heavy pedestrian routes.
The package combines Digital Backpack Billboard activations, Wild Posting, Street Posters, and Sidewalk Decals to create strong multi-market visibility across Dallas / Arlington, Boston / Foxborough, and NY / NJ.
Optional add-ons include Wild Stickers, 3D Sidewalk Decals, and Moving Projection for added street-level impact, social-friendly moments, and extended fan-area visibility.
Match Markets
Date | Fixture | Venue | Market | Address |
June 17, 2026 | England vs Croatia | AT&T Stadium | Dallas / Arlington | One AT&T Way, Arlington, TX 76011 |
June 23, 2026 | England vs Ghana | Gillette Stadium | Boston / Foxborough | One Patriot Place, Foxborough, MA 02035 |
June 27, 2026 | Panama vs England | MetLife Stadium | NY / NJ | 1 MetLife Stadium Dr, East Rutherford, NJ 07073 |
Package Scope Per Market
Media Format | Scope | Estimated Impressions |
Digital Backpack Billboards | 8 units / BAs, 8 hours per day, 3 days | 288,000 |
Wild Posting | 25 sites, 4 posters per location | 1,875,000 |
Street Posters | 250 posters | 375,000 |
Sidewalk Decals | 100 standard full-color decals | 300,000 |
Total Estimated Impressions Per Market |
| 2,838,000 |
Package Pricing
Market | Digital Backpack Billboards | Wild Posting | Street Posters | Sidewalk Decals | Net Media Rate | Estimated Impressions |
Dallas / Arlington | $40,320 | $11,500 | $2,250 | $13,866 | $67,936 | 2,838,000 |
Boston / Foxborough | $40,320 | $11,500 | $2,250 | $13,866 | $67,936 | 2,838,000 |
NY / NJ | $40,320 | $13,150 | $2,250 | $13,866 | $69,586 | 2,838,000 |
Total Quote | $120,960 | $36,150 | $6,750 | $41,598 | $205,458 | 8,514,000 |
Base Match-Day Visibility Package
Base Scope Per Market
Media Format | Scope | Estimated Impressions |
Digital Backpack Billboards | 4 units / BAs, 8 hours, 1 day | 48,000 |
Wild Posting | 15 sites, 4 posters per location | 375,000 |
Street Posters | 250 posters | 125,000 |
Sidewalk Decals | 20 standard full-color decals | 20,000 |
Total Estimated Impressions Per Market |
| 568,000 |
Base Package Pricing
Market | Digital Backpack Billboards | Wild Posting | Street Posters | Sidewalk Decals | Net Media Rate | Estimated Impressions |
Dallas / Arlington | $6,720 | $6,900 | $2,250 | $4,633 | $20,503 | 568,000 |
Boston / Foxborough | $6,720 | $6,900 | $2,250 | $4,633 | $20,503 | 568,000 |
NY / NJ | $6,720 | $7,890 | $2,250 | $4,633 | $21,493 | 568,000 |
Total Quote | $20,160 | $21,690 | $6,750 | $13,899 | $62,499 | 1,704,000 |
DigiVan / Digital Billboard Truck Options
| Truck Count | 1 Day | 2 Days | 3 Days | Est. Impressions Per Market Range |
|---|---|---|---|---|
| 1 Truck | $2,900 | $5,800 | $8,700 | 40,000–120,000 |
| 3 Trucks | $8,700 | $17,400 | $26,100 | 120,000–360,000 |
| 5 Trucks | $19,500 | $39,000 | $58,500 | 200,000–600,000 |
| 10 Trucks | $45,500 | $91,000 | $136,500 | 400,000–1,200,000 |
Pricing shown per market.
Activation Components
Digital Backpack Billboard Activations
Digital Backpack Billboard activations place mobile digital screens directly into high-traffic fan areas using trained Brand Ambassadors. Units are deployed along stadium-adjacent corridors, nightlife areas, sports bar routes, hotel zones, transit points, rideshare areas, and pedestrian-heavy gathering locations.
The team can also support fan engagement, distribute approved swag or handouts, and help drive attention to the client’s match-day message.
Activations are based on 8-hour shifts and route-planned around peak fan movement before and after match activity.
Wild Posting
Wild Posting includes large-format poster clusters installed in high-density market zones to create bold, repeated visibility. Each Wild Posting site includes 4 posters per location, creating a stronger visual presence in key fan corridors, nightlife districts, sports bar areas, hotel zones, and entertainment corridors.
Includes location scouting, production, placement, removal, final location list, and campaign photo documentation.
Street Posters
Street Posters are placed on outdoor street-level surfaces such as light poles, construction sites, utility areas, street furniture, and other high-visibility pedestrian corridors. This format creates grassroots visibility in fan-heavy areas, nightlife districts, bar routes, transit corridors, and high-foot-traffic market zones.
Sidewalk Decals
Sidewalk Decals are full-color ground media installed in high-traffic pedestrian areas. They are designed to capture attention along fan walking routes, nightlife districts, hotel zones, transit points, rideshare areas, and event-adjacent corridors.
DigiVan / Digital Billboard Trucks
DigiVan / Digital Billboard Truck activations provide mobile digital media routed through high-traffic fan areas, stadium-adjacent corridors, hotel zones, nightlife districts, and sports bar areas. Each truck activation includes up to 8 hours per day and is designed to create high-impact visibility before and after match activity.
Optional Add-Ons
Add-On | Scope | Additional Cost |
Wild Stickers | 1,000 stickers per market | $2,996 per market |
3D Sidewalk Decals | Upgrade 100 standard decals to 100 3D decals | $5,563 per market |
Moving Projection | 2 nights per market after sundown | $9,500 per market |
Add-On Notes
Wild Stickers are 2″ x 2″ full-color stickers placed on outdoor street-level surfaces such as light poles, construction sites, utility areas, street furniture, and other high-visibility pedestrian corridors.
3D Sidewalk Decals are a premium ground media option designed to create a more visual, dimensional effect from the right viewing angle. They are ideal for fan photo moments, pedestrian-heavy routes, nightlife districts, hotel zones, and high-impact street visibility.
Moving Projection creates a large-format nighttime visual moment by projecting one full-color GOBO image onto high-visibility building surfaces after sundown. Each activation runs for 5 hours after sundown and is recommended for nightlife districts, hotel zones, entertainment corridors, and post-match fan activity areas.
Execution Notes
- Digital Backpack Billboard activations are based on 8-hour shifts and include trained BAs operating the units in targeted fan corridors, nightlife areas, hotel zones, transit points, rideshare areas, and high-traffic pedestrian areas. Routes will be planned around peak fan movement before and after match activity to maximize visibility, engagement, photo/video opportunities, and street-level impact.
- Wild Posting includes 24” x 36” posters, with 4 posters per location, and is designed to create repeated visual impact in key market zones. Includes location scouting, production, placement, removal, final location list, and campaign photo documentation.
- Street Posters include 11” x 17” posters placed on outdoor street-level surfaces such as light poles, construction sites, utility areas, street furniture, and other high-visibility pedestrian corridors.
- Sidewalk Decals are 24” x 24” full-color outdoor ground media installed in high-traffic pedestrian areas, fan corridors, nightlife districts, hotel zones, transit points, ride share areas, and event-adjacent routes.
- 3D Sidewalk Decals are available as a premium upgrade for stronger visual impact, fan photo moments, and social-friendly ground media.
- DigiVan / Digital Billboard Truck activations are based on up to 8 hours per day and estimated at 40,000 impressions per truck, per day.
- Wild Stickers are 2″ x 2″, printed full color, and placed on outdoor street-level surfaces such as light poles, construction sites, utility areas, street furniture, and pedestrian corridors.
- Production is included for all print media formats, including Wild Posting, Street Posters, Sidewalk Decals, 3D Sidewalk Decals, and Wild Stickers.
- Standard media turnaround is approximately 2 weeks from final creative approval, depending on final quantities, artwork specifications, market logistics, and installation schedule.
- Moving Projection activations run for 5 hours after sundown and include one full-color GOBO image projected onto high-visibility building surfaces.
- Final creative assets must be provided prior to production and deployment. Required deadlines may vary by media format.
- Branded attire are not included unless specifically noted and can be scoped separately.
- A final recap report will be provided within 2–3 business days following activation launch and may include photos, location lists, deployment notes, and estimated impressions by media format.
- Estimated impressions are for planning purposes only and are based on quoted quantities, activation timing, and standard impression assumptions.
All pricing, costs, and assumptions are for planning purposes only and are not final until a contract is executed
