Dallas Renegades Community Activation Proposal
Why Ayden?
At Ayden Activation Group, we go beyond event staffing and experiential activations — we create memorable, high-impact brand experiences.
From guerrilla marketing and OOH campaigns to sampling teams and brand ambassadors, we deliver street-level solutions that engage, convert, and amplify visibility.
With creative strategy and flawless execution, we turn streets, stadiums, and campuses into powerful marketing channels.
👉 We don’t just activate brands — we amplify them.
Dallas Renegades Community Activation Proposal
Client: United Football League (UFL)
Market: Frisco & Plano, TX (Dallas Metro)
Campaign: Dallas Renegades Street-Level Activation Campaign
Media: Brand Ambassadors, Sidewalk Decals, Community Media Drop, Wild Posting, Video Billboard Truck
Campaign Objective
Deploy street-level media and targeted engagement across Frisco and Plano to build awareness for the Dallas Renegades and drive fan engagement leading into the UFL season.
The campaign focuses on high-traffic retail, sports, and nightlife environments to create repeated exposure and direct interaction with key audiences.
Market Opportunity
Frisco and Plano represent one of the strongest suburban sports markets in the U.S.:
High-income households with strong discretionary spending
Large base of young professionals (25–40)
Family-driven communities seeking local entertainment
Strong sports culture and event-driven traffic
This creates an ideal environment to position the UFL as a local, accessible, high-energy football experience.
Target Audience
Primary: Young Professionals (25–40)
Active in nightlife, sports bars, and social environments
Secondary: Families (30–50 with children)
Seeking affordable, local entertainment
Market Strategy
Targeting high-density, high-dwell environments aligned with core demographics:
Legacy West / Legacy Hall
The Star District (Frisco)
Grandscape
Toyota Stadium and surrounding corridors
Stonebriar Centre + Preston Rd retail corridor
Downtown Plano Arts District
Shops at Legacy
Ensures consistent visibility across social, retail, and event-driven environments.
Brand Ambassador Street Team
Frisco & Plano, TX | 5-Hour Daily Activations
Media Format | Market | # of BAs | # of Days | Daily Hours | Net Media Cost |
Brand Ambassador Street Team | Frisco / Plano | 3 | 3 | 5 | $3,040 |
Brand Ambassador Street Team | Frisco / Plano | 3 | 5 | 5 | $5,065 |
Brand Ambassador Street Team | Frisco / Plano | 3 | 7 | 5 | $7,090 |
Brand Ambassador Street Team | Frisco / Plano | 3 | 14 | 5 | $14,175 |
Community Media Drop Program
Distribution of:
Season schedules
Game-day promotional inserts
Theme night promotions
Sponsor collateral
Flyers
Focused Placement Zones
Legacy West / Shops at Legacy
The Star District
Grandscape
Stonebriar Centre
Downtown Plano
Rates
Quantity | Locations | Net Media Cost |
2,500 | 62 | $1,761 |
5,000 | 125 | $3,036 |
7,500 | 186 | $4,475 |
10,000 | 225 | $5,810 |
Street & Retail Posters
11×17 and 18×24 formats deployed across high-traffic pedestrian corridors and retail environments.
Focused Placement Zones
Legacy West
The Star District
Grandscape
Downtown Plano
Shops at Legacy
Rates
Quantity | Net Media Cost |
50 | $933 |
100 | $1,550 |
250 | $2,098 |
500 | $3,925 |
1,000 | $4,874 |
Wild Posting – Frisco & Plano
36×24 poster clusters across high-visibility entertainment and retail corridors.
Focused Placement Zones
Legacy West / Legacy Hall
The Star District
Grandscape
Downtown Plano
Preston Rd corridor
Rates
Duration | Net Media Cost |
2 Weeks | $7,085 |
4 Weeks | $12,150 |
Estimated Reach: 500,000+ impressions daily across 20 locations
Sidewalk Decals
High-visibility ground media placed in pedestrian-heavy areas.
Focused Placement Zones
Legacy West walkways
The Star District entrances
Grandscape traffic zones
Toyota Stadium pedestrian flow
Downtown Plano intersections
Rates
Quantity | Net Media Cost |
20 | $3,520 |
40 | $5,090 |
60 | $6,864 |
80 | $9,040 |
100 | $11,033 |
Video Billboard Truck
Mobile LED billboard operating across high-traffic corridors and event zones.
Estimated Impressions:
40,000 per day
Target Routes
Dallas North Tollway
Preston Rd corridor
Legacy West → The Star route
Grandscape loop
Toyota Stadium event traffic
Custom pricing based on duration and routing plan.
Activation Notes
All activations are professionally managed from planning through deployment to ensure consistent brand execution at every touchpoint.
Placement locations are strategically selected to maximize visibility across high-traffic retail corridors, entertainment districts, and fan gathering areas throughout Frisco and Plano.
Street posters are installed in a high-frequency format to create strong visual saturation across dense pedestrian zones.
Retail posters are placed inside approved storefronts, positioned for optimal visibility and consistent daily impressions.
Wild Posting installations are monitored throughout the campaign, with maintenance and refresh cycles included.
Sidewalk decals are installed using surface-appropriate materials and inspected to ensure durability and visibility.
Video billboard truck routes are planned around peak traffic periods to maximize exposure across key corridors and event-driven environments.
Brand Ambassadors are trained, managed, and uniformed to represent the UFL and Dallas Renegades professionally while driving engagement.
Reporting & Accountability
Photo documentation provided for all media placements
Location lists delivered where applicable
Deployment verification summaries included
Activation recap reports outlining estimated impressions
Optional mid-campaign reporting for extended activations
Campaign Summary
This campaign combines:
Brand Ambassador engagement
Street-level visibility through decals, posters, and wild posting
Direct community distribution through media drops and flyers
Mobile digital exposure through video billboard trucks
Positioning the UFL across high-value, high-traffic environments aligned with core demographics.
