01/16/25

Proposal For Icon Concerts - St. Louis

venue Posters, Street Teams, Wild posting, Sidewalk Decals

Client Notes

Hi Shaun, I received your contact information from Megan at the Enterprise Center. I am interested in street promotions and would like to know your rates. Specifically, I am looking into street and venue posters, wild posting, sidewalk decals, and street teams. Depending on my budget, I may choose one or a combination of these options. Could you please send me your rates for each of these services? My budget is around $5,000 

Why Ayden?

At Ayden Activation Group, we go beyond being a traditional experiential or event staffing agency—we are your comprehensive solution for experiential marketing, guerrilla advertising, event staffing, sampling teams, and out-of-home (OOH) campaigns. Our organization is built on a foundation of innovation and creativity, specializing in energizing brands and delivering unforgettable campaigns that resonate. 

With a strategic approach and flawless execution, we ensure your target audience is not only captivated but also deeply engaged. Ayden Activation Group is your trusted partner in elevating your brand, delivering impactful activations, and creating memorable experiences that leave a lasting impression.

MEDIAHOURS # DAYS/EVENTSEVENTACTIVATION DATEBOARDS/BAsTOTAL NET RATE
Digital Backpack Billbaords/Streetteam41TBDTBD2
Digital Backpack Billbaords/Streetteam41TBDTBD2$1,800
MEDIACOLORQUANTITYTOTAL MEDIA RATES
Sidewalk DecalsFull Color20$3,520
Sidewalk DecalsFull Color40$5,090
Sidewalk DecalsFull Color60$6,864
Sidewalk DecalsFull Color80$9,040
Sidewalk DecalsFull Color100$11,033
Media# Locations / 4 Posters Per LocationNET MEDIA RATEPRODUCTION RATE# OF WEEKSTOTAL MEDIA RATE
Wild Posting20$3,750All-Inclusive2 $3,750
MEDIAQUANTITY TOTAL MEDIA RATEPRODUCTION
Venue Posters250$1,772All-Inclusive
Venue Posters500$3,355All-Inclusive
Venue Posters1000$4,590All-Inclusive
1 MARKETQUANTITY# OF VENUESTOTAL NET MEDIA RATE
Bar Coasters25,00010$3,900

Activation Notes

Sidewalk Decals 

Measuring 24” x 24” with vibrant full-color (4CP) printing, our sidewalk decals are strategically positioned using a guerrilla-style approach, requiring no prior permissions. The decals will be removed after a 2-week period. The rate includes production, placement, removal, a location list, and photos. 

Digital Backpack Billboard/Street Team 

Shifts are 4 hours long, scheduled between 8 AM and 9 PM. The client is responsible for providing branded attire and collateral for the team. The Street Team will work in groups at 2–3 locations unless otherwise specified. The turnaround time for deployment is 1 week. 

Venue Posters 

Sized at 11” x 17” with full-color single-sided printing, these posters are positioned at eye level inside selected venues. Costs include production, distribution, a location list, and photo documentation. 

Wild Posting 

Posters are sized at 24” x 36” and printed in full color (4CP) on one side. Pricing includes production, poster removal, a location list, photo documentation, and poster refreshes to maintain their appearance throughout the campaign. 

Media Impressions 

Venue Posters: 250 impressions per venue daily 

Digital Backpack Billboard/Street Team: 1,000 impressions per Brand Ambassador per day 

Sidewalk Decals: 1,200 impressions per decal daily 

Wild Posting: 14,000 impressions per location daily 

Beer Coasters: 5 impressions per coaster 

Additional Notes 

Unless specified, our programs operate without mandatory permit requirements. If permitting is requested by the client, additional conditions and costs will apply to the relevant segment. 

A comprehensive Activation Report will be provided within 1–3 business days after the activation launch. 

All rates are quoted as NET. 

Pricing, costs, and assumptions are preliminary for planning purposes and will be finalized upon a signed agreement.