UFL Fan Growth Proposal
Why Ayden?
At Ayden Activation Group, we go beyond event staffing and experiential activations — we create memorable, high-impact brand experiences.
From guerrilla marketing and OOH campaigns to sampling teams and brand ambassadors, we deliver street-level solutions that engage, convert, and amplify visibility.
With creative strategy and flawless execution, we turn streets, stadiums, and campuses into powerful marketing channels.
👉 We don’t just activate brands — we amplify them.
UFL Community Activation Guide
Extending UFL Energy Across Key Markets
The United Football League (UFL) is the new premier spring football league, formed through the merger of the XFL and USFL, creating one consolidated league built for stronger fan momentum, bigger markets, and higher-impact sponsorship visibility.
Ayden Activation Group delivers street-level media and community activation programs designed to:
Drive ticket sales and attendance
Promote theme nights, giveaways, and special events
Support sponsorship initiatives with measurable visibility
Build week-to-week momentum and rivalry energy
Expand fan engagement beyond the stadium
We activate fans outside the venue—across commuter corridors, nightlife districts, campuses, cafés, and retail hubs—turning game weekends into citywide visibility.
COMMUNITY MEDIA SOLUTIONS – UFL
Targeted High-Density Activation Zones (UFL Markets)
Arlington / Dallas–Fort Worth, TX (UFL HQ Region)
AT&T Stadium / Arlington Entertainment District
Texas Live! / Globe Life Field area
Downtown Fort Worth (Stockyards, West 7th)
Downtown Dallas / Deep Ellum
DART + TRE / major commuter corridors
St. Louis, MO
Downtown West / The Dome district
Ballpark Village / Washington Ave
Soulard + Benton Park nightlife corridors
CWE + Delmar Loop
MetroLink stations & park-and-ride corridors
Houston, TX
Downtown Houston + EaDo
Midtown nightlife corridors
METRORail stations / commuter flow
Sports bars around major retail corridors
University zones (UH / Rice proximity)
Birmingham, AL
Uptown entertainment district
Railroad Park / downtown corridors
Major retail centers + commuter intersections
Campus-adjacent zones (UAB area)
Washington, DC
Metro station corridors
Downtown/Navy Yard nightlife
High-traffic retail + commuter hubs
Sports bar districts & event corridors
(We can build a market-by-market map for any UFL city, including venue lists and route plans.)
1. Schedule & Promotional Distribution
Community Media Drop Program
Distribution of:
Season schedules
Game-day inserts
Theme night promotions
Sponsor collateral
Placed in:
Coffee shops
Grocery stores
Sports bars
Retail counters
Campus locations
Community businesses
Transit-adjacent retail corridors
Market Rates (Production not included)
| Quantity | Locations | Total Media Rate |
|---|---|---|
| 2,500 | 62 | $1,127 |
| 5,000 | 125 | $1,943 |
| 7,500 | 186 | $2,864 |
| 10,000 | 225 | $3,718 |
Impressions:
Estimated impressions are influenced by location density, traffic volume, and audience engagement time.
Flyers / Schedules / Brochures: ~1 impression per piece distributed
2. Street & Retail Posters
11×17 and 18×24 formats deployed across market corridors.
Street Posters – Guerrilla-style placements in dense foot-traffic corridors for strong visual frequency
Retail Posters – Installed inside approved storefronts with strong sightlines for consistent daily exposure
| Quantity | Total Media Rate |
|---|---|
| 50 | $746 |
| 100 | $1,240 |
| 250 | $1,678 |
| 500 | $3,140 |
| 1,000 | $3,899 |
Estimated Impressions:
Retail venues: 250 per venue per day
Street posters: 500 per poster per day
Production included.
3. Wild Posting
36×24 high-density urban poster clusters.
4 posters per location
Maintained throughout activation
Poster refresh included
Photo documentation provided
25 Locations
| Duration | Total Media Rate |
|---|---|
| 2 Weeks | $9,085 |
| 4 Weeks | $16,558 |
Estimated Impressions:
25,000 per location per day
20 locations = ~500,000 impressions per day
Production included.
4. Sidewalk Decals
Strategically placed near:
Stadium approach corridors
Transit stops and station entrances
Parking garages and pedestrian funnels
High foot-traffic intersections
Entertainment districts and retail zones
| Quantity | Total Media Rate |
|---|---|
| 20 | $3,520 |
| 40 | $5,090 |
| 60 | $6,864 |
| 80 | $9,040 |
| 100 | $11,033 |
Estimated Impressions:
1,000 per decal per day
Production included.
5. Bar Media Campaign
Sports bar activation across the market.
Included formats:
4×6 Flyers
11×17 Posters
4×4 Branded Coasters
| Quantity | Locations | Total Media Rate |
|---|---|---|
| 25,000 | 10 | $8,451 |
| 50,000 | 20 | $10,565 |
Estimated Impressions:
Coasters: 5 per coaster
Posters in venues: 250 per venue per day
Flyers in venues: ~1 impression per flyer distributed
Production included.
6. Coffee Sleeve Campaign
Morning commuter visibility across participating cafés.
| Quantity | Cafés | Total Media Rate |
|---|---|---|
| 13,000 | 10 | $7,791 |
| 26,000 | 20 | $10,640 |
| 52,000 | 40 | $13,557 |
| 78,000 | 60 | $18,265 |
Estimated Impressions:
5 per coffee sleeve
Production included.
7. Video Projection
Large-scale building projection for high-impact moments.
| Nights | Locations | Total |
|---|---|---|
| 1 | 1 | $6,813 |
| 2 | 1 | $8,602 |
| 3 | 1 | $10,403 |
Ideal for season kickoff weekends, rivalry games, and playoff pushes.
8. Video Backpack Billboards (49”)
Portable 49” video displays worn by trained brand ambassadors and deployed in:
Downtown cores
Transit corridors
Campus zones
Pre-game and post-game fan districts
Estimated Impressions:
1,500 per billboard ambassador per day
Custom pricing based on units and deployment days.
9. Mobile Video Billboard
Rolling LED billboard operating across high-traffic corridors and event zones.
Estimated Impressions:
40,000 per day
Custom pricing based on duration and routing plan.
10. Game Day Event Staff & Street Teams
Professional brand ambassadors for:
Giveaway distribution
Sponsor activations
Fan engagement
Estimated Engagement:
1,500 per brand ambassador per day
Custom pricing based on staffing levels and duration.
Activation Notes
All activations are professionally managed from planning through deployment to ensure brand standards are upheld.
Placements are coordinated to maximize visibility within high-traffic corridors, retail zones, nightlife districts, transit hubs, and game-day pathways.
Street Posters installed in guerrilla-style format to create strong visual saturation.
Retail Posters placed inside approved storefronts with optimal sightlines.
Wild Posting monitored throughout the campaign with maintenance + refresh included.
Sidewalk decals installed using surface-appropriate materials and checked for durability.
Video routes planned around peak pedestrian and vehicle traffic windows.
Brand ambassadors trained, managed, and uniformed for professional representation.
Reporting & Accountability
Photo documentation for all physical media placements
Location lists delivered for applicable formats
Deployment verification summaries included
Activation recap reports outlining estimated impressions
Optional mid-flight reporting for multi-week campaigns
Our objective is transparent execution, consistent visibility, and reliable delivery across every activation window—built to amplify UFL momentum market-by-market.