6.28.23 – 7.17.23
Digital Billboard Truck for Elasticity
The Elasticity Digital Billboard Truck campaign in St. Louis aimed to create maximum brand visibility and engagement by strategically deploying a mobile advertising platform. The campaign utilized a state-of-the-art digital billboard truck, which effectively showcased the client’s message to diverse audiences across high-traffic locations in St. Louis. By leveraging key events and prominent areas, the campaign maximized impressions and brand exposure.
Market: St. Louis
Media: Digital Billboard Truck
Campaign Days:12 (8 hours per activation)
Timing: 6.28.23 – 7.17.23
Coverage Area: Prominent areas within St. Louis, including The Loop, Forest Park – Zoo, Maplewood, CWE, Midtown, Downtown, West County, as well as major highways throughout the city. Additionally, we targeted the 4th of July festivals in downtown St. Louis and Webster Groves, as well as 2 St. Louis Cardinals Baseball games.
The campaign successfully covered 12 days, with each activation lasting 8 hours, resulting in a total of 400,000+ impressions.
The coverage area included key locations, such as The Loop, Forest Park – Zoo, Maplewood, CWE, Midtown, Downtown, West County, and major highways, ensuring visibility among various demographics.
The campaign strategically aligned with major events, including the 4th of July festivals in downtown St. Louis and Webster Groves, as well as 2 St. Louis Cardinals Baseball games, providing an excellent opportunity to engage with large crowds.
The Elasticity Digital Billboard Truck campaign garnered significant attention and engagement from the target audience. The eye-catching mobile billboard design and strategic placement in prominent areas generated substantial brand awareness and recall. By combining digital mobility with strategic event targeting, the campaign delivered an effective and memorable brand experience to thousands of potential customers throughout the city.