Martin Lawrence Taking a Major Comedy Tour Into the St. Louis Market

Client / Promoter: ICON LIVE 
Market: St. Louis, Missouri 
Venue: Stifel Theatre 
Show Date: September 26, 2026 
Campaign Dates: September 9-15, 2026 
Services: Poster Production, Street and Retail Placement, and Campaign Reporting 
Quantity: 100 Posters 
Size: 11 × 17 

Campaign Objective 

Ahead of Martin Lawrence’s “Y’all Still Know What It Is!” Tour at Stifel Theatre, ICON LIVE wanted to strengthen awareness throughout St. Louis during the final weeks leading into the show. 

The campaign was designed to extend the tour’s visibility beyond digital and venue advertising by placing the creative inside businesses and entertainment environments connected to Martin Lawrence’s audience. 

Ayden’s Approach 

Ayden Activation Group managed the campaign from print production through placement and reporting. 

Using client-approved artwork, Ayden printed 100 posters and developed targeted routes across the St. Louis market. 

Placement focused on barbershops, salons, restaurants, lounges, bars, entertainment venues, retail businesses and community gathering places. Each location was selected based on audience relevance, visibility and business participation. 

Posters were installed in visible, customer-facing areas where they could remain on display throughout the lead-up to the performance. 

Campaign Impact 

The campaign extended Martin Lawrence’s presence beyond Stifel Theatre and into the places where St. Louis consumers eat, shop, socialize and gather. 

By managing production, targeted placement and documentation, Ayden gave ICON LIVE one experienced partner responsible for moving the campaign from approved artwork to street-level visibility. 

The completed campaign was supported by placement photography, a verified business list and a detailed field recap. 

What This Campaign Demonstrates 

Ayden provides turnkey Street and Retail Poster programs for comedy tours, concerts and live entertainment, including production, market planning, business outreach, placement and verified reporting. 

Programs can support a single performance or scale across multiple tour markets. 

Where Brands Meet People. In the Wild.