Orlando London Completion Report
Client: North American Entertainment Group
Agency: Ayden Activation Group
Market Coverage:
St. Louis Metro – Targeted African American Community Corridors
Primary neighborhood focus areas included high-density residential and nightlife zones aligned with the event’s core demographic.
Overview
Ayden Activation Group executed a targeted street-level flyer distribution campaign to promote the upcoming Orlando London tour stop in Saint Louis. The activation focused on culturally aligned, high-traffic community businesses serving predominantly African American neighborhoods.
The team prioritized venues that generate strong daily foot traffic, high dwell time, and organic word-of-mouth engagement. Locations included beauty salons, barbershops, boutique stores, grocery stores, coffee shops, community centers, beauty supply stores, dispensaries, gas stations, bars, and nightclubs.
This approach ensured concentrated visibility within trusted neighborhood establishments and social gathering spaces in the weeks leading up to the event.
Activation Window
February 13–19
Deliverables
Street-Level Flyer Distribution
Distributed across 100 verified business locations
Flyers were placed at checkout counters, community boards, and designated promotional areas within:
Beauty salons
Barbershops
Boutique stores
Grocery stores
Coffee shops
Community centers
Beauty supply stores
Dispensaries
Gas stations
Bars
Nightclubs
Execution Notes
Structured routing by neighborhood clusters to create density and repetition
Professional field team deployment
Photo documentation captured per location
Completion report includes business name and address verification
Flyers placed in visible, approved in-store areas
Campaign Impact Strategy
This activation emphasized:
Cultural alignment
Community-centered marketing
High dwell-time environments
Nightlife corridor reinforcement
Repeat exposure within concentrated zones
Barbershops and beauty salons were prioritized due to extended dwell time and strong community influence. Bars and clubs were included to capture evening traffic aligned with concert-going behavior.
OCTOBER LONDON CONCERT – STL
Media | Venue Name | Address | City | State | Zip Code
Flyers | Nikki Nails | 208 N Hwy 67 | Florissant | MO | 63031
Flyers | Peoples Beauty Supply | 8466 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Kim Joe Oriental Massage & Spa | 8462 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Pro Nails Salon | 8450 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | The Rice House | 8438 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Sunrise Dispensary | N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Drip Nation | 8239 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Boost Mobile | 8235 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Nails 67 | 8220 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Liberty Tax | N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Pop’s Grill, Fish & Chicken | 8141 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Florissant Barber Shop | 8137 N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Rose Hair Braiding | N Lindbergh Blvd | Florissant | MO | 63031
Flyers | Shoe Time | 11292 W Florissant Ave | Florissant | MO | 63033
Flyers | China Moon | 11290 W Florissant Ave | Florissant | MO | 63033
Flyers | Shoe Stop | 11286 W Florissant Ave | Florissant | MO | 63033
Flyers | Citi Trends | W Florissant Ave | Florissant | MO | 63033
Flyers | Rainbow Clothing Store | W Florissant Ave | Florissant | MO | 63033
Flyers | Amy African Hair Braiding | 11609 W Florissant Ave | Florissant | MO | 63033
Flyers | Best Beauty | 11625 W Florissant Ave | Florissant | MO | 63033
Flyers | The Only Lifestyle | 11639 W Florissant Ave | Florissant | MO | 63033
Flyers | Liberty Tax | 11681 W Florissant Ave | Florissant | MO | 63033
Flyers | African Palace | 4005 Seven Hills Dr | Florissant | MO | 63033
Flyers | Salon & Suites @ The Hills | 4011 Seven Hills Dr | Florissant | MO | 63033
Flyers | La Flava Shoetique | 4019 Seven Hills Dr | Florissant | MO | 63033
Flyers | Flytrendz STL | 11804 W Florissant Ave | Florissant | MO | 63033
Flyers | DGF Unique Designs | 11738 W Florissant Ave | Florissant | MO | 63033
Flyers | BW Liquor & Food Mart | 11734 W Florissant Ave | Florissant | MO | 63033
Flyers | House of Jollof | 503 Paul Ave | Florissant | MO | 63031
Flyers | Quick 7 Liquor & Mini Mart | 501 Paul Ave | Florissant | MO | 63031
Flyers | Royals Liquor | 7927 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Discount Tires | N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Kelly’s Donuts | 7919 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Nail Me Good | 7915 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | China Peace | 7907 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | First Cash Pawn | 7751 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Terrabis Dispensary | Hazelwood | Hazelwood | MO | 63042
Flyers | Hazelwood Cleaners | Hazelwood | Hazelwood | MO | 63042
Flyers | Elm Grove Liquor | 7433 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Oprah Beauty | 7661 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | G-Force Laundry | 7517 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Maxi Beauty Supply | 7525 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Strini’s Jewelers | 7501 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | Hazelwood Discount Liquor | 406 Elm Grove Ln | Hazelwood | MO | 63042
Flyers | Dresscode Wardrobe | 7207 N Lindbergh Blvd | Hazelwood | MO | 63042
Flyers | La Beauty Bar | 7213 N Lindbergh Blvd Suite B | Hazelwood | MO | 63042
Flyers | Pantera’s Pizza | Hazelwood | Hazelwood | MO | 63042
Flyers | Jackson Hewitt Tax Service | 6849 Olive Blvd | University City | MO | 63130
Flyers | Total Image Barber and Beauty | Olive Blvd | University City | MO | 63130
Flyers | A-1 Check Cashing Service | 6711 Olive Blvd | University City | MO | 63130
Flyers | Blaque’s Hair Gallery | 6824 Olive Blvd | University City | MO | 63130
Flyers | Centennial Commons Community Center | University City | University City | MO | 63130
Flyers | J. Thompson Salon | 7293 Olive Blvd | University City | MO | 63130
Flyers | Hollywood Beauty Supply 4 | 7733 Olive Blvd | University City | MO | 63130
Flyers | Grill Stop | 7758 Olive Blvd | University City | MO | 63130
Flyers | Amour Body Cosmetic Clinic | 7811 Olive Blvd | University City | MO | 63130
Flyers | AIT3 Wireless | 7844 Olive Blvd | University City | MO | 63130
Flyers | Shearz Barber & Beauty Salon | University City | University City | MO | 63130
Flyers | The Loop Laundry | 877 Kingsland Ave | University City | MO | 63130
Flyers | Formation Salon and Spa | 8369 Olive Blvd | Olivette | MO | 63132
Flyers | Imo’s Pizza | 8437 Olive Blvd | Olivette | MO | 63132
Flyers | Bakers Dozen Donuts | Olivette | Olivette | MO | 63132
Flyers | Rainbow Shop | 9068 Overland Plaza | Overland | MO | 63114
Flyers | Schnucks Overland | 9074 Overland Plaza | Overland | MO | 63114
Flyers | V L Nail Salon | 2103 Woodson Rd | Overland | MO | 63114
Flyers | Overland Food Market | Overland | Overland | MO | 63114
Flyers | Arean Liquor | Hampton Avenue | St. Louis | MO | 63109
Flyers | Galleria 314 | Saint Louis Galleria | St. Louis | MO | 63117
Flyers | Atlantis Day Spa | 5984 Delmar Blvd | St. Louis | MO | 63112
Flyers | Soul Lounge | Delmar Blvd | St. Louis | MO | 63112
Flyers | STL Grillzz | 5898 Delmar Blvd | St. Louis | MO | 63112
Flyers | The Delmar Galaxy | 5894 Delmar Blvd | St. Louis | MO | 63112
Flyers | Locs Of Glory | 5886 Delmar Blvd | St. Louis | MO | 63112
Flyers | Palomino Lounge | 5876 Delmar Blvd | St. Louis | MO | 63112
Flyers | Simply Flawless Hairtique | 5860 Delmar Blvd Apt 106 | St. Louis | MO | 63112
Flyers | Favah 101 Salon | 5860 Delmar Blvd #102 | St. Louis | MO | 63112
Flyers | Natural M’s Beauty Salon | 5860 Delmar Blvd #100 | St. Louis | MO | 63112
Flyers | Studio Posh | 5856 Delmar Blvd | St. Louis | MO | 63112
Flyers | Legacy Bar & Grill | 5249 Delmar Blvd | St. Louis | MO | 63108
Flyers | Nail Spa | 6847 Olive Blvd | St. Louis | MO | 63130
Flyers | Schnucks University City | 6920 Olive Blvd | St. Louis | MO | 63130
Flyers | Proper Cannabis | 7555 Olive Blvd | St. Louis | MO | 63130
Flyers | Unique Kutz | 7801 Olive Blvd | St. Louis | MO | 63130
Flyers | Opus Kitchen + Lounger | 7828 Olive Blvd | St. Louis | MO | 63130
Flyers | China King | 7848 Olive Blvd | St. Louis | MO | 63130
Flyers | K C Fashions & Beauty Supply | 7880 Olive Blvd | St. Louis | MO | 63130
Flyers | Tikun Yoga | 8375 Olive Blvd | St. Louis | MO | 63132
Flyers | Worldwide International Foods & African Market | 8430 Olive Blvd | St. Louis | MO | 63132
Flyers | Mister Jeff’s Hair Center | 8426 Olive Blvd | St. Louis | MO | 63132
Flyers | Irie Eats Jamaican Restaurant | 8428 Olive Blvd | St. Louis | MO | 63132
Flyers | Norge Village Laundry Center | 8500 Olive Blvd | St. Louis | MO | 63132
Flyers | Claire African Hair Braiding | 8518 Olive Blvd | St. Louis | MO | 63132
Flyers | Classic Coin Laundry | 7200 Balson Ave | St. Louis | MO | 63130
Flyers | Waffle House | 10221 Page Ave | St. Louis | MO | 63132
Flyers | Nail Art | 9162 Overland Plaza | St. Louis | MO | 63114
Flyers | Beauty Bomb Salon Studio | 1943 Woodson Rd Suite 106 | St. Louis | MO | 63114
Flyers | Prime Time Barber Shop | 11740 W Florissant Ave | St. Louis | MO | 63136
Flyers | Jackson Hewitt | 4600 Chippewa St Suite J | St. Louis | MO | 63116
Flyers | NAPPS Hair Saloon | St. Louis | St. Louis | MO | 63103
Flyers | Paradise Salon | 1923 Washington Ave | St. Louis | MO | 63103