Engagement Activities and Feedback 

Event: Houston Texans vs. Jacksonville Jaguars 

Location: NRG Stadium, Houston, TX 

Date: September 29, 2024 

Activation Time: 10:00AM to 3:00PM 

Weather Condition: Sunny and Hot, 95°F 

Flyers Distributed: 3000 + 

Digital Backpack Billboard Impressions: 25,000 

Engagement Activities Overview: 

DBB Brand Ambassadors (BAs) engaged with tailgaters in the parking lots and local attendees at the Houston Texans game at NRG Stadium. The PBR team positioned themselves strategically around the stadium, particularly on walkways leading from the parking lots to the stadium entrances, ensuring maximum exposure to the target audience. 

Direct Engagement: BAs interacted with fans, promoting PBR’s upcoming event, distributing flyers, and encouraging fans to scan a QR code for more event information. This engagement provided a seamless experience for attendees to access details on PBR’s events. 

Extended Reach: After most of the crowd had entered the stadium, the BAs expanded their efforts by flyering cars in the parking lots and engaging with the public at nearby shopping plazas, further increasing brand visibility. 

Activation Feedback: 

The PBR activation at NRG Stadium was well received by local residents attending the event. There were numerous positive interactions with attendees, many of whom expressed excitement about purchasing tickets. Below are a few notable comments from the crowd: 

“Hell yeah, I love the bull riding show!” 

“I’m going to this!” 

“This is definitely the preseason for Rodeo, and I am purchasing tickets for sure. This is cool, thanks!” 

“I didn’t know PBR was coming! I’ll definitely check it out.” 

“I’ve been a PBR fan for years. I’ll be at the event!” 

Several Texans fans also mentioned it was their first time hearing about PBR’s upcoming Unleash the Beast event. Many scanned the QR code to learn more, helping to drive digital engagement and ticket interest. 

The activation successfully created awareness, generated excitement, and encouraged attendees to take action, making the event a significant success.