Proposal for Automobile Dealership

Brand Engagement, Experiential and Guerilla Advertising 

Client Notes

We received a request for an auto dealership for a summer campaign (looking for Memorial Day through Labor Day) to target New Jersey beaches, boardwalks, Jersey Shore etc,. The theme of the campaign will be transparency, nothing to hide etc,. They’ve expressed interest in quite a few medias, not sure if you handle all but wanted to throw all medias at you in case you are. Looking for sand sculptures, ice sculptures, sand stamps, street stencils (chalk and power wash, 20, 50 and 100 quantities). In addition to costs, we will also need the following questions answered for the sand stamps and the sculptures. 

Questions on the sand sculptures:

Is there a typical size?

Does the cost include the following: brand ambassadors? Security? Tent(s) to cover for rain?

What sort of insurances come with the campaign should something go wrong? (Unable to create design, storm, vandalism etc)

Is the construction area licensed?

Questions on sand stamps:

How much area is covered?

Is this licensed or guerrilla?

For stamps, please provide costs for 1 day, 3 days and Fri/Sat/Sun through the summer (Memorial – Labor Day)

Questions on ice sculptures:

Is there a typical size?

How long does creation take?

Could this be done outside?

Is the construction area licensed?

We will also need sample lists of potential locations/beaches.

If you could confirm receipt and have this back to me by COB Tomorrow (4/22) that would be great.

Please let me know if you have any questions in the meantime.

Who Is Ayden?

Ayden Activation Group is a full-service field marketing agency here to ignite brand interest in ways never imagined before. From street teams to experiential activations, to innovative out-of-home advertising, our “outside the box” approach finds fresh ways to get in front of your customer’s eyeballs and stay there.

With over 17 years of experience lighting up major brands, including Advent Health, T-Mobile, Charter Communications, Sprint, Live Nation, Disney on Ice, Centers for Disease Control, and more, we’ve got what it takes to create and execute all aspects of your campaign. Yet, our nimble and agile structure allows us to respond to curveballs in real-time and make changes as the need arises to maximize results.

WE’RE STILL HERE- As experiential marketers, we’ve always had to bob, weave, and think on our feet. Although this global pandemic has been a real sucker-punch to our industry, we’re still here kicking butt and taking names. When the going gets tough, our team gets to work, helping our customers adapt and thrive in this new normal. Far more than event staffing, we are a full-service agency able to develop innovative promotions you may never have considered before. From sidewalk chalk to branded sand castles, we can help you find new ways to get the word out and connect with customers during this time. Since team health and safety is paramount, we have developed protocols to ensure activations adhere to CDC guidelines.

OUR TECH- From managing staff to measuring results, is tracking all the moving parts of your program enough to make your head spin? We use an industry-leading app to help you get a handle on all of the nuts and bolts, all in one place, in real-time. Track staff attendance, capture photos, and videos, and monitor budgets and KPI results with continuous data capture, as well as dashboard reporting and analysis. Less time on paperwork means more time for doing what you do best. 

OUR REACH- We serve clients nationwide, as well as internationally. We have the reach and relationships needed to provide staffing in any size market, large or small, even in rural areas many agencies won’t touch

Activation Information

Right now we are just trying to get some narrowed down rate/cost information for them since we don’t have a set date. Can you provide what costs/estimated costs would be for the following
— 10 sculptures on 10 beaches in 1 day
— 10 sculptures on 10 beaches over 2 days 
Ideally the client would like to have all (10) done on the same day, but we understand that that may not be feasible, which is why we asked for a quote for over 2-days as well as the 1-day. Let me know!


New Jersey Beaches

Media Format

10 Sand Sculptures

Pricing Estimate

Media: Sand Sculptures

QTY: 10

Size: 6’Tx15′ Round

Total Media Cost $42,000

Activation Notes & Activation Photos

Ayden Activation Group programs are All-Inclusive for on-call coordinators during the activation, staff training, management fee, and post-activation reporting needs.

Sand Sculptures are 6’Tx15′ Round in size and built guerrilla without permission.  Rate includes sculptors, removal, location list, and photos/videos. Turnaround time is 3 weeks.

Unless otherwise indicated, all programs will run without the need for a permit, should the client require we permit any part of the program there will be additional conditions and costs to the particular component.

Activation Report will be provided 1-3 business days from the activation launch date.

All rates are quoted NET. Up to 50% of Activation Costs may be due before Activation Start

All pricing, cost, and assumptions are for planning only and not final until a contract is executed.