PBR Houston: Marketing Blitz
Amplifying PBR Unleash the Beast's Presence in Houston with Innovative Marketing Mix
Client: Professional Bull Riders (PBR)
Event: PBR Unleash the Beast at the Toyota Center, Houston, January 26 & 27, 2024
Market: Houston, Texas
Media Formats: Sidewalk Decals, Wild Postings, Mini-Posters
Overview
PBR and Ayden Activation Group launched a marketing campaign to boost awareness and excitement for the PBR Unleash the Beast event in Houston. The campaign featured sidewalk decals, wild postings, and mini posters across the city, integrating the event into the daily lives of Houston’s residents.
Execution
A detailed strategy was implemented, focusing on engaging the Houston community through visually striking and strategically placed advertisements:
Sidewalk Decals: 60 decals were placed in busy pedestrian areas, capturing attention and serving as direct calls to action.
Wild Postings: Targeted 25 high-traffic locations to broadcast the event’s energy and appeal across Houston.
Mini-Posters: 500 mini-posters were distributed in key community spots, equipped with QR codes for easy access to event information and ticket sales.
Results
The strategic advertising campaign ensured high visibility and city-wide anticipation for the PBR event:
Sidewalk Decals: These decals became a part of the urban landscape, continuously reminding pedestrians about the upcoming event.
Wild Postings: These postings turned everyday urban spaces into vibrant billboards, generating excitement and word-of-mouth buzz.
Mini-Posters: These posters acted as direct invitations, providing easy access to event details and reinforcing the event’s presence in the community.
Conclusion
The marketing campaign executed by Ayden Activation Group for PBR Unleash The Beast in Houston captured public interest through a multi-faceted approach. By leveraging sidewalk decals, wild postings, and mini posters, the campaign increased event visibility and anticipation. This diversified strategy not only engaged potential attendees across various touchpoints but also set a new benchmark for event marketing in urban areas.
