Martin Lawrence | St. Louis

Street & Retail Poster Campaign Recap

Client: ICON LIVE
Market: St. Louis, MO
Show Date: September 26, 2026
Campaign Dates: September 9–15, 2026
Media: 11×17 Street & Retail Posters
Quantity: 100 Posters

Objective

Build awareness for Martin Lawrence’s Stifel Theatre performance through targeted street and retail poster placement across the St. Louis market.

Campaign Overview

Target Audience: Adults 35–54, with secondary reach among Adults 25–34 and 55+.

Market Coverage

Downtown • Grand Center • Central West End • The Grove • Delmar Loop • Soulard • South Grand • Cherokee Street • North County • Westport

Campaign Results

Posters Placed:
Verified Locations: 
Campaign Photos: 
Market Areas Covered:

Key Takeaways

Overall Summary