Driving Customer Traffic for Mr. Clean Car Wash Across Four Markets
Ayden coordinated 36 field staff across four markets and 12 activation locations, delivering more than 15,000 coupons through a multi-market retail street team campaign.
Client
Mr. Clean Car Wash
Markets
Atlanta, Cincinnati, Austin and Dallas
Campaign Services
Market planning, retail street teams, brand ambassadors, coupon distribution, field management and real-time reporting
Campaign Overview
Mr. Clean Car Wash needed to generate awareness and customer traffic in markets where drivers already had established car-wash routines.
Ayden Activation Group developed and managed a multi-market campaign that combined strategic retail placement, trained brand ambassadors, direct consumer engagement and a strong introductory offer. The strategy used the familiarity of the Mr. Clean brand to build consumer confidence and motivate visits to nearby locations.
The Challenge
Mr. Clean Car Wash faced competition from established full-service washes, self-service locations and at-home alternatives. Although the brand already had strong national recognition, that familiarity needed to be converted into visits at the local level.
Traditional advertising could introduce the locations, but it could not personally explain the service experience, customer guarantee and value behind the introductory offer.
Ayden’s Approach
Ayden deployed trained street teams at high-traffic supermarkets and retail plazas across all four markets. These locations allowed brand ambassadors to connect directly with active car owners during their regular shopping trips.
Brand ambassadors engaged consumers one-on-one, distributed brochures and limited-time coupons, and explained the benefits of choosing Mr. Clean Car Wash. Teams were trained on the available service packages, customer guarantee, Febreze freshness and water-recycling practices.
Execution at Scale
Ayden coordinated 24 brand ambassadors and 12 team leads across 12 activation locations. The program included eight activations delivered in two campaign waves.
Ayden managed team training, staffing, field coordination and reporting to maintain a consistent brand experience across every market. Field activity, documentation and campaign recaps were tracked in real time through the Event Matrix platform.
Results
Teams hand-delivered more than 15,000 coupons to potential customers. Franchise owners reported a substantial spike in customer traffic during the promotion, demonstrating the value of combining a trusted national brand with direct local engagement.
Strong performance in Atlanta led to an expanded rollout across Texas and Ohio.
Campaign Snapshot
4 markets
12 activation locations
8 activations
2 campaign waves
36 field staff
24 brand ambassadors
12 team leads
15,000+ coupons distributed
