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Light Years Ahead!

In today’s speed of light and faster than thought digital age, traditional marketing strategies can be so boring and predictable! As consumers, it feels like so many marketing attempts follow the same old, tried-but-not-so true steps, which always feel like brands are being shoved insistently in front of our faces, without any true value behind …

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OOH MEDIA AND NON-TRADITIONAL MEDIA-A PERFECT MATRIMONY

Let’s face it, today’s fast-as-lightening demands smarter technology-and lots of it! This means traditional advertising through broadcast print and direct mailing are falling behind to non-traditional forms like guerrilla and experiential marketing. Why? People are always on the go. Smart media has ensured that humans will never again interact with one another and brands the …

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