Digital Mobile Media Proposal & Pricing
Digital Mobile Media Proposal
Client: AEG Presents
Event: Noah Kahan at Busch Stadium
Market: St. Louis, Missouri
Activation Date: August 2, 2026
Campaign Overview
Ayden Activation Group will create a high-visibility mobile media presence around Busch Stadium during the Noah Kahan concert.
The campaign may include a high-resolution Digital LED Billboard Truck, a four-person Digital Backpack Billboard team, or an integrated activation combining broad mobile visibility with direct pedestrian-level engagement.
All pricing is NET.
Digital LED Billboard Truck
The Digital LED Billboard Truck will follow a customized route around Busch Stadium, Ballpark Village, downtown St. Louis, parking approaches, transit areas, and other high-traffic concert corridors.
| Activation Time | Campaign Cost |
|---|---|
| 8 Hours | $2,850 |
Display Specifications
- Two side-facing LED displays
- Side-display resolution: 1280 × 720 pixels
- Rear-display resolution: 720 × 720 pixels
- 4.8 mm pixel pitch
- Mirrored creative across both side displays
- Video, motion graphics, scrolling creative, or static images supported on the side displays
- Static or scrolling creative supported on the rear display
- JPEG files accepted for static creative
- MP4 files accepted for video
Included
- Eight hours of event-day coverage
- Professional driver
- Fuel and commercial insurance
- Creative programming and equipment testing
- Unlimited creative rotations
- Multiple creative playlists
- Customized campaign routing
- GPS tracking
- Activation photography
- Music playback where permitted
Digital Backpack Billboard Team
Ayden Activation Group will deploy four experienced Brand Ambassadors equipped with Digital Backpack Billboard units around high-traffic pedestrian areas surrounding Busch Stadium.
The team can display video or static creative, engage directly with concertgoers, and distribute client-provided promotional materials, event flyers, or branded swag.
| Activation Time | Campaign Cost |
|---|---|
| 3 Hours | $3,250 |
| 4 Hours | $4,200 |
| 5 Hours | $5,000 |
| 6 Hours | $5,750 |
Included
- Four Digital Backpack Billboard units
- Four experienced Brand Ambassadors
- Video or static creative display
- Sound capabilities where appropriate
- Direct engagement with concertgoers
- Distribution of client-provided promotional materials or branded swag
- Strategic pedestrian routing
- Equipment programming and testing
- Campaign coordination
- Team briefing and field management
- Post-campaign recap and reporting
Integrated Activation
| Service | Schedule | Campaign Cost |
|---|---|---|
| Digital LED Billboard Truck | 3:00 PM–11:00 PM | $2,850 |
| Four-Person Digital Backpack Billboard Team | 3:30 PM–8:30 PM | $5,000 |
| Total Campaign Cost | $7,850 |
The Digital LED Billboard Truck provides broad mobile visibility throughout downtown St. Louis before, during, and after the event. The Digital Backpack Billboard team adds direct engagement during the strongest concert arrival and stadium-entry periods.
Creative and Logistics
The client will provide final video, motion, or static creative files and any promotional materials to be distributed.
Creative must be submitted in advance to allow sufficient time for programming, testing, and equipment preparation.
Pricing is subject to final equipment and staffing availability. Parking, permits, venue credentials, shipping, and access to controlled or privately managed property are not included unless specifically stated.
Payment Terms
A 50% deposit is required upon approval to reserve staffing and equipment. The remaining balance will be invoiced on the activation date and is payable within 14 calendar days.
Alternate payment terms must be approved in writing before booking.
Cancellation Terms
The deposit becomes nonrefundable once staffing and equipment have been confirmed.
Cancellations after confirmation are subject to all nonrecoverable vendor, staffing, production, equipment, and administrative costs incurred.