Lone Star Smokeout Activation Recap
PBR World Finals — Lone Star Smokeout Activation Recap
Arlington, TX | April 24–26, 2026
Overview
Ayden Activation Group executed a three-day on-site activation during Lone Star Smokeout to build awareness for the upcoming PBR World Finals in Fort Worth.
Working from the PBR booth footprint, the Brand Ambassadors engaged attendees by handing out swag, distributing flyers, and talking up the upcoming PBR World Finals throughout the festival weekend. The event provided strong exposure to a highly relevant audience of country music fans, western lifestyle consumers, rodeo fans, and festival attendees.
Activation Window
April 24–26, 2026
Staffing / Hours Worked
Team: Belen + Bruna
Friday: 2:00 PM – 8:00 PM
Saturday: 1:00 PM – 8:00 PM
Sunday: 12:30 PM – 7:30 PM
Deliverables
PBR Booth Activation
Handing out swag
Distributing flyers
Talking up the upcoming PBR World Finals
Engaging attendees in conversation about the event
Performance Metrics
1400+ festival attendees engaged across the three-day activation
Strong direct consumer engagement at the PBR booth footprint throughout the weekend
Consistent swag and flyer distribution throughout the weekend
High consumer interest and positive response from both returning PBR fans and first-time prospects
Attendees also scanned the QR code to learn more about the PBR World Finals and purchase tickets.
Audience Response
Some of the most common questions and comments received included:
“So excited to go to the PBR World Finals. Haven’t bought tickets yet looking to buy.”
“Will anyone be performing at the PBR World Finals?”
“Will both events at Cowtown Coliseum and Dickies Arena be the same for the PBR Finals?”
“I’ve already been to the PBR Finals and I’m excited to go again and check it out.”
Outcome
The Lone Star Smokeout activation created strong awareness for the upcoming PBR World Finals and delivered consistent attendee engagement from the PBR booth across all three days.
