MARTIN LAWRENCE | ST. LOUIS 

Street & Retail Poster Campaign Recap 

Client: ICON LIVE 

Market: St. Louis, MO 

Venue: Stifel Theatre 

Show Date: September 26, 2026 

Campaign Dates: September 9–15, 2026 

Media: 11 × 17 Street & Retail Posters 

Quantity: 100 Posters 

Objective 

Build local awareness for Martin Lawrence’s Stifel Theatre performance through targeted street and retail poster placement across the St. Louis market. 

Campaign Overview 

Ayden Activation Group executed a 100-poster campaign across high-traffic businesses, entertainment districts and neighborhood commercial corridors. 

Target Audience: Adults 35–54, with secondary reach among Adults 25–34 and 55+. 

Placement Mix: Restaurants • Bars & Lounges • Comedy & Entertainment Venues • Barbershops • Salons • Retail • Markets • Neighborhood Businesses 

Market Coverage 

Downtown • Midtown • Grand Center • Central West End • The Grove • Delmar Loop / University City • Soulard • South Grand • Cherokee Street • North City / North County • North Lindbergh • Westport 

Campaign Results 

100 Posters Placed 

100 Documented Locations 

50+ Campaign Photos 

Multiple St. Louis Neighborhoods & Commercial Corridors Covered 

Field Team Feedback 

During execution, the campaign generated spontaneous conversation and interest from people encountering the creative. 

Field reactions included: 

“I didn’t know Martin was coming. I’m going.” 

People also expressed surprise that Martin Lawrence was performing in St. Louis and mentioned plans to look into tickets. 

These interactions provided an additional indication that the campaign was successfully creating awareness at the street and neighborhood level. 

Key Takeaways 

The campaign extended visibility beyond Downtown into entertainment districts and neighborhood business corridors throughout the St. Louis market. 

Placements prioritized high-traffic, customer-facing locations with strong audience relevance and visibility. 

Overall Summary 

Ayden Activation Group completed a targeted 100-poster street and retail campaign supporting Martin Lawrence’s September 26 performance at Stifel Theatre. 

The activation created a broad local presence across key St. Louis entertainment districts, commercial corridors and neighborhood businesses leading into the show. 

100 Posters. Multiple Neighborhoods. One St. Louis Street-Level Activation.