Digital Backpack Billboard Quote
England World Cup Match Markets
Prepared by Ayden Activation Group
Overview
Ayden Activation Group can support the England World Cup match markets with Digital Backpack Billboard activations designed to create visible, mobile, street-level presence around key fan areas.
Digital Backpack Billboard activations place mobile digital screens directly into high-traffic fan zones using trained Brand Ambassadors. Units are deployed along stadium-adjacent corridors, nightlife areas, sports bar routes, hotel zones, transit points, rideshare areas, and pedestrian-heavy gathering locations.
The team can also support fan engagement, distribute approved swag or handouts, and help drive attention to the client’s match-day message.
Activation Scope
Activation Format: 5 Digital Backpack Billboard units + 5 trained Brand Ambassadors
Activation Window: 6 hours per activation
Included: DBB units, trained Brand Ambassadors, board transport/logistics, market routing, activation management, and photo/video recap.
Activations are route-planned around peak fan movement before and after match activity.
Market Pricing
Miami / Miami Gardens
Quarterfinal Match Market
| Package | Scope | Total Budget |
|---|---|---|
| 1 Day Activation | 5 DBB units + 5 BAs / 6 hours | $8,855 |
| 2 Day Activation | 5 DBB units + 5 BAs / 6 hours per day | $16,100 |
Atlanta
Semifinal Match Market, if England advances
| Package | Scope | Total Budget |
|---|---|---|
| 1 Day Activation | 5 DBB units + 5 BAs / 6 hours | $8,855 |
| 2 Day Activation | 5 DBB units + 5 BAs / 6 hours per day | $16,100 |
NY / NJ / East Rutherford
Final Match Market, if England advances
| Package | Scope | Total Budget |
|---|---|---|
| 1 Day Activation | 5 DBB units + 5 BAs / 6 hours | $8,855 |
| 2 Day Activation | 5 DBB units + 5 BAs / 6 hours per day | $16,100 |
Package Totals
| Coverage Option | Miami | Atlanta | NY / NJ | Total Budget |
|---|---|---|---|---|
| 1 Day Per Market | $8,855 | $8,855 | $8,855 | $26,565 |
| 2 Days Per Market | $16,100 | $16,100 | $16,100 | $48,300 |
Pricing includes coordination and movement of the Digital Backpack Billboard units into each market, board prep, charging, activation readiness, local setup coordination, and post-activation logistics.
Quote Notes
Final routing will be planned around fan movement, sports bars, nightlife areas, hotel zones, transit points, rideshare areas, and stadium-adjacent pedestrian routes.
Brand Ambassadors can distribute approved client-provided swag or handouts.
Client to provide branded shirts or approved branded attire for the Brand Ambassador team.
Final routing is subject to local access, event restrictions, pedestrian flow, and safety conditions.
Pricing is subject to final availability, board logistics, and BA scheduling at time of confirmation.
