9/29/23

Proposal For Elasticity

Posters, Flyers, STREET TEAM, Wild posting, Sidewalk Decals, Projection, Coffee Sleeves, digital truck

Client Notes:

Wash U is wanting to do something big next Q1 and/or early Q2.
Can you send me some potential options that would be focused around St. Louis?

Why Ayden?

At Ayden Activation Group, we transcend the boundaries of being just an experiential or event staffing agency; we are your all-in-one solution for experiential, guerrilla, event staffing, sampling teams, and out-of-home (OOH) campaigns. Our multifaceted organization specializes in igniting brands and crafting unforgettable campaigns that make a lasting impact. With our diverse expertise and innovative approach, we stand out in the world of marketing and activations, providing a range of services to meet all your brand’s needs.

Through a strategic approach and precise execution, we captivate your target audience and keep them engaged. Ayden Activation Group is your dedicated partner in making your brand shine brighter than ever, leaving an indelible impression on your customers.

MEDIAHOURS # DAYS# TRUCKSTOTAL NET RATE
Billboard Truck6301$15,00
BRAND AMBASSADORS1 DAY RATE5 DAY RATE7 DAY RATE14 DAY RATE28 DAY RATES
2$479$1,934$2,697$5,114$9,855
3$635$2,901$4,032$7,670$14,780
4$847$3,893$5,038$10,747$19,264
MEDIAQUANTITY # OF DAYSTOTAL NET RATE
Digital Projection11$5,924
Digital Projection12$7,480
Digital Projection13$9,046
Digital Projection14$10,445
MEDIA COLORQUANTITYTOTAL MEDIA RATES
Sidewalk DecalsFull Color60$6,864
Sidewalk DecalsFull Color80$9,040
Sidewalk DecalsFull Color100$11,033
MEDIAQUANTITY# OF LOCATIONSTOTAL NET RATE
Coffee Sleeves13,0010$7,791
Coffee Sleeves26,00020$10,640
Coffee Sleeves52,00040$13,557
Coffee Sleeves78,00060$18,265
MARKET# OF LOCATIONS (4) POSTERS/LOCATIONSNET MEDIA RATEPRODUCTION RATE# OF WEEKSTOTAL MEDIA RATE
Houston25$4,200$1,2002 $5,400
Houston25$8,400$1,2004$9,600
Media FormatQuantity# LocationsMedia Rate
Brochures In-Stores5000125$2,104
Brochures In-Stores7500186$2,669
Brochures In-Stores10,000250$3,324
MEDIAQUANTITY TOTAL MEDIA RATEPRODUCTION
Street Posters & Venue Posters250$1,772All-Inclusive
Street Posters & Venue Posters500$3,355All-Inclusive
Street Posters & Venue Posters1000$4,590All-Inclusive

Activation Notes

Sidewalk Decals: Measuring 24”x 24” and boasting full-color (4 CP) printing, someone strategically positioned our sidewalk decals using a guerrilla-style approach, requiring no prior permission. Decals will be removed after a 2-week period. The rate includes production, placement, removal, the location list, and photos.

Street Team Ambassadors shifts are 5 hours. The client is responsible for providing branded attire and collateral for the team. Shifts are scheduled between the hours of 8 am and 9 pm. Street Team will work in a team at 2-3 locations unless otherwise specified. The turnaround time is 2 weeks

Street Posters: Sized at 11″x17″, posters are printed in full color on one side and are placed in a guerrilla-style manner on street poles, utility boxes, and outdoor poster boards. Rates cover production, distribution, a detailed location list, and photos.

In-Store Posters: Sized at 11″x17″, posters are full-color single-sided printing, posters are positioned at eye-level inside chosen venues. Costs are inclusive of production, distribution, location list, and photo captures.

Brochures In-Store: Sized at 4″x 6″ flyers are full color on both sides and are strategically placed within businesses, typically near the checkout or entrance areas. The cost accounts for production, distribution, location details, and photo captures.

Wild Posting: Sized at 24″x 36″ posters are printed in 4CP on one side. The pricing includes production, poster removal, location listing, photos, and poster refreshes to maintain their appearance for the campaign’s entirety.

Projections: Operate for 5 hours post-sunset in a guerrilla-style approach. Client need to provide their creative video. We support a wide range of formats, though audio is not part of the package. Projections are displayed on flat surfaces (usually the sides of buildings) in high-traffic locations and set up to project giant “billboards of light,” creating thousands of impressions throughout the evening. 

Coffee Sleeves come in 4 PMS colors and are adaptable to cups of all sizes. Distribution across various venues like coffee shops, gas stations, delis, donut shops, and convenience stores. The pricing covers production, distribution, a list of locations, and photographs. 4-week lead time.

Media Impressions:

  • In-Store Posters: 250 impressions per venue daily

  • Street Team Ambassadors = 1000 per BA per day

  • Sidewalk Decals = 1,000 per decal and day

  • Street Posters: 500 impressions per poster daily

  • Wild Posting: 14,000 impressions per location daily

  • Brochure In-Store: 2 impressions per individual brochure

  • Projection – 25,000 per night

  • Coffee Sleeves = 5 per coffee sleeve

Additional Notes: Unless outlined, our programs operate without any mandatory permit requirements. If permitting is desired by the client, supplementary conditions and costs will be applicable to that specific segment. Expect a thorough Activation Report within 1-3 business days post the activation commencement. All rates are quoted NET. Please note, all pricing, costs, and assumptions are for initial planning and will only be finalized upon contractual agreemen